"This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical product rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula:
Ask clarifying questions
State the goal of the feature
**Apply a UX flow to drive a"
Exponent - "This is a Measure Success question with a slight twist. The twist here is we need to consider a hypothetical product rather that one already built. This changes our formula slightly - specifically we may not be able to apply a UX flow to drive analysis since we're unsure of the implementation. Instead, we'll look at core behaviors that are indicative of success. Here's the modified formula:
Ask clarifying questions
State the goal of the feature
**Apply a UX flow to drive a"See full answer
"This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"
Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"See full answer
"This is a Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning.
Let's go over one possible solution:
> There's many different reasons why Twilio acquired SendGrid, my top three reasons would be:Owning more of the communications network
> More data
> Upselling to SendGrid customers
>
Owning more of the communications netw"
Exponent - "This is a Strategy Question, which asks you to justify high-level business decisions and strategy. With many acquisition strategy questions, we can first look at core competencies and synergies before offering more complex reasoning.
Let's go over one possible solution:
> There's many different reasons why Twilio acquired SendGrid, my top three reasons would be:Owning more of the communications network
> More data
> Upselling to SendGrid customers
>
Owning more of the communications netw"See full answer
"When launching a new product at Koovs, I began by conducting a thorough competitor analysis to ensure our pricing strategy was competitive. I then defined the target audience based on demographic and psychographic data. We built a comprehensive multi-channel campaign strategy that included SEO for visibility, targeted SEM ads, and engaging social media content. I used tools like Google Analytics to monitor campaign performance and adjusted our tactics based on the data. For instance, we increase"
Basant P. - "When launching a new product at Koovs, I began by conducting a thorough competitor analysis to ensure our pricing strategy was competitive. I then defined the target audience based on demographic and psychographic data. We built a comprehensive multi-channel campaign strategy that included SEO for visibility, targeted SEM ads, and engaging social media content. I used tools like Google Analytics to monitor campaign performance and adjusted our tactics based on the data. For instance, we increase"See full answer
"This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"
Exponent - "This is an Improve a Product question. Let's first go over the Improve a Product formula:
Ask clarifying questions
Identify users, behaviors, and pain points
State product goal
Brainstorm small improvements
Brainstorm bolder improvements
Measure success
Summarize
Now, let's begin!
Ask clarifying questions
Before we begin listing off recommendations, it's important you ask questions to ensure you and the interviewer are on the same page"See full answer