Analytical Interview Questions

Mike Z. - "Clarifying questions Scope: Just Reels in Facebook, or Instagram too? Mobile and desktop? Goal: Any specific goal we know of or up to me to decide? Framework/Overview Strategy Metric options with pros/cons North Star Metric (NSM) Risks & countermetrics Strategy / The Why: we want to give people … Meta: the power to build community + Bring people closer together Reels: new form of self-expression / entertainment with short form video and pro editing tools Ads in Re"See full answer

John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer

Hashmina H. - "Clarifying Questions: Do we want to target a particular geography or location or should it be done globally? Assume global Is there any particular platform and device we are targeting (App/web) or should it be cross platforms? Cross platforms Can I think about it as Product led solutions or do you want to consider marketing alternatives as well? Let's start with Product led solutions & later if time permits, we can touch on the marketing side as well Are there any constra"See full answer

Will P. - "There are several categories of ads that users may encounter on YouTube content pages, depending on the user's device and browser. To narrow the scope of my answer, I am going to assume this is a non-skippable, midroll video ad that is 15 seconds long, and shown to a non-premium desktop user in the US. The next step is to clarify the motivations behind the proposed feature. Are non-relevant ads harmful to the overall user satisfaction? Do users engage more with relevant ads? Are advertisers mak"See full answer

P R. - "First I'd like to clarify the definition of reactions and confirm that it's same as what exists today. Definition: Reactions provides users the ability to provide richer expression beyond 'like' Business goal: Since this is a mature product, the business goal is to improve user engagement Product goal: Bring people closer together by letting people provide more accurate sentiment to the community based on the content Personas: 1. Content creator 2. user using reactions **Li"See full answer

Tony A. - "There are two parts to this questions: Part 1: Why did Meta create Rooms? ( limiting to video collaboration) Answer: Potential reasons for Meta to create their own Zoom equivalent: Provide a video collaboration platform to employees. Due to size and global distribution of its workforce it may make economic sense to make an in-house product that is cheaper than buying an enterprise license of Zoom Meta already has the technology and infrastructure to do videocalls and meetings because of"See full answer

Yair G. - "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer

Bhavna S. - "Before diving into the Solution, I would ask a few clarifying questions. What is the scope of the fake news What type of fake news are we focusing on - Political, Health-related, etc Are we looking at specific examples or a general category of fake news When you say impact, what do you mean by that? Is it time spent on posts, the nature of the engagement (e.g., likes, shares, comments), and the sentiment of the comments? User Demographics: what is the demographic pr"See full answer

Jacob C. - "Clarifying Qns: Did the watch time went down and comments went up for the same videos or are we saying total watch time and total comments on Youtube? (Total) I am assuming we are not including Youtube Live videos because those are typically live chat 1000’s of comments for a single video. (Correct) Do we know if these two could be independent problems not correlated with each other (No) Here is my approach to diagnose the root cause: Will look at some general trends first Intern"See full answer

Gadi R. - "So first, I have some clarifying questions, what is Facebook lite? If I understand correctly this is a version of the Facebook application for Android, with the same functionality but lighter in terms of size. It is aimed to be used in emerging markets where the bandwidth is limited What are the tradeoffs for the size of the app? I guess that some visual elements are stripped down from the app and reduced its size Is this application exist or I am launching it The timeframe of the product?"See full answer

Robert H. - "I use ChatGPT a lot to either refine my own answers or stories and make them better, or to answer questions which I would then refine to be more personal to me. Here's what ChatGPT says about this question: This question is testing your analytical thinking, data-driven decision-making, and product sense—especially in the context of Meta’s focus on engagement and content ranking. The best approach is to **define key engagement metrics, outline an experiment design, and consider trade-of"See full answer

Michelle D. - "Approach: 1) Clarify question with interviewer When we say "app", I'd like to confirm the app for which user. For example, in Rides, we have an app for the rider and an app for the driver. For Eats, we have an experience for a customer purchasing food but I don't know of the experience for the restaurant. Could you confirm which users' experience you're describing when saying "app"? Let's say rider/customer purchasing food. Also is this a situation prior to launch of Uber Eats, wh"See full answer

Rachita D. - "I will start with making sure that I have a clear understanding of Medium and how it works. I will ask the interviewer to fill in any gaps in my knowledge of Medium. Medium is a platform for novice, and professional writers to express/share their opinions readers to read about subjects that matter to them the platform has been running for some time (6-7 years), so it is relatively mature (this confirms that Medium has found a product-market fit) Here is my high-level structure for answeri"See full answer

Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform. Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms. I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer

Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer

Anonymous Bird - "Here's my structure: Align with interviewer on understanding of the product and state key assumptions Product rationale What is the product (1-2 sentences)? Why does it exist? How does it fulfill Meta's mission? Who are the key stakeholders and users of the product? Business goal: Key Users and value User type User flow (high level) Intersection of value North Star Metric Supporting metrics for different user types Counter-metrics"See full answer

Eshan P. - "Background A. Objective Lyft has a presence in Toledo, Ohio. At our current revenue per ride of $6, we can match 60% consumers requesting a ride with a driver. Our goal is to maximize net revenues in the next 12 months by figuring out the optimal revenue per ride. B. TLDR Summary · With a target market of (~100K-138K) consumers, on a $25 charge to consumers, Lyft should pay $20.75 to drivers and fix its share at $4.25 to maximize its net revenues over a 12-mont"See full answer

Harshit G. - "Great. I will start by understanding the goal of Google Photos and how it aligns with the goal and mission of Google. After defining goals, I will talk about the user actions which will contribute towards this goal. Based on these actions, we will define metrics. Check-in with the interviewer on the approach here. Assuming that this looks good for the interviewer to proceed. Google Photo - Helping users organise & manage their pictures. Completely in line with Google's mission. Thinking ab"See full answer

Arthur Y. - "Clarifying Questions/Statements: Clarify understanding of Fundraisers: My answer: product that lets users create fundraisers for a particular cause, and invite/share it with other users to donate to that cause. Usually set for a certain target donation amount to be met, and a timeframe for which a user can donate to the cause Are we assuming the lifecycle of the Fundraisers product today? If so, then I’d focus on engagement, since we have a meaningful amount of users on FB ap"See full answer