Analytical Interview Questions

Praveen - "First, I would like to discuss and align what is meaningful social interaction. Given facebook's mission to empower users to build communities and get people closer, it is important that users have "meaningful social interaction" The goal of defining this metric is to use this as a north star or success metric around any efforts to increase engagement. It can also help with ads targeting/monetization by showing ads only during deeper interactions and hence might get better yield. Given faceb"See full answer

Cameron P. - "Assuming I am a PM for company X and my current task for the morning is resolving a new conflicting product requirement. First I would like to inquire more about the product and about the conflict. Product: Assuming I am new and I didn’t already know what the product was, what is our product's value proposition to our customers? How does our product align with our company's goals? What does success look like for our product? Have we been successful in the past? Who are our customers? Conflict"See full answer

Brit L. - "Question #1 Imagine you were in charge of Facebook Watch, what metric would you want to measure? Clarify: Facebook Watch offers users video content including news, sports, live stream shopping and gaming, etc. it works on both desktops and mobiles. It's a fairly recent feature. Mission: Facebook's overall mission is to connect people and help them build communities, and Facebook Watch can help Facebook achieve this by keeping users up to date with local news, or conn"See full answer

Ekta M. - "Define the feature A virtual card number is a temporary or disposable card number generated by your credit card issuer or financial institution. It is designed to protect your actual credit card information during online transactions. Its main purpose is the security of your actual credit card. Clarification questions No questions What is the purpose of the feature? Enhanced Security: Using a virtual card number protects your actual credit card details from being exposed to potentia"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Yuexiang Y. - "clarify: so does the 5% drop a sudden drop or overtime in the one week does it broadly drop 5% or it dropped only in some regions or in some segments like new acqusition / frequent active customers? or does the 5% drop also happened last year same period? DAU = acqusition x activation x retention segment: I will first quickly do some EDA to find out problem, like calculate the DAU drop in new customer, tenured customer, between regions to find out is there any difference. then I will also look"See full answer

Sabi M. - "there's no audio the last ~10 minutes from the interviewer so we can't get a sense of the feedback from the interviewer. I did think it took the interviewee a little too long to figure out the issue itself and could have benefited from taking some time to think and gather thoughts before jumping into drivers of the issue."See full answer

Aeshvarya J. - "Food delivery apps : Food delivery apps are clear example of demand and supply functions, Both end need to monitored closely. Ecosystem : Order placer, Restaurant and Food delivery Platform Value : Order placer find value when they can order food at home from their fav restaurants. Restaurant find value when they make sell via order coming in and probably good reviews which marks future growth. Food delivery platform when orders are being placed. North star metrics : # of order delivered Bre"See full answer

Leonardo F. - "1) Product Just to make sure we are on the same page. Facebook Groups is a functionality/feature inside Facebook App where people can create and interact within specific groups. These groups are managed by admins, who define the rules. Is my understanding correct? 2) Clarification Do we want to measure success for a specific user segment? Are we looking at specific types of groups? What about location? What about devices, have you any in mind, web, android, iOS? _I will assume tha"See full answer

Anonymous Amphibian - "Part 1 - Initial diagnostic questions Question: To start, I want to confirm that this is actually an issue. Have we changed any logging related to DAU in past couple of months? Answer: No Question: Ok, now I'm wondering if this could be a seasonal issue. In the past 6 months, have we seen a similar trend where DAU is down by 10%? Answer: No Question: Ok, to zoom out for a second, let's think about any macro-level factors that may have impacted DAU. Is there any negative public sent"See full answer

Rohit K. - "First, let's align the Airbnb homepage with Airbnb's mission. Airbnb's mission is to "create a world where anyone can belong anywhere by providing healthy travel that is local, authentic, diverse, inclusive and sustainable." The homepage serves as the primary entry point for both potential guests and hosts, setting the stage for their journey and embodying this mission. Now, for the goals of Airbnb homepage, we can consider different aspects like awareness, engagement, and ultimately, driving bo"See full answer

Rahul R. - "I would first call out the two types of Google Doodles that are published. First would be the static doodle which just shows a picture, and users can get more information on it by hovering on it or clicking on it. Second would be the dynamic google doodles which are either short videos or games through which users engage a bit more. My top 3 metrics that covers both would be: Click-through rate and post-click CTR - Although different metrics, I clubbed them since they fall under similar"See full answer

Adib M. - "(1) Discovery: Get to know the stakeholders, PM, Engg team via 1-1. Attend project status meeting where either you are introduced to the stakeholders or actually run it with the goal being to introduce yourself and that you will be catching up on the state of the project in time of the next meeting Understand the Goals of the project and its impact on team and enterprise (2) Planning: Based on current velocity/ burn-rate, estimate what % of the project would be complete at 100% resource uti"See full answer

Marie E. - "Trying to decide on if they should include a step to upload a profile picture in the onboarding flow or not? Why does facebook have a profile picture? What value does it add? User value - Connections: having a picture on your profile, help drive friending and follows. Because users can put a face with the name. And they cna also recongize people they may not immediately know from a name (or a common name) and want to friend them. Business value - Integrity: maki"See full answer

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Anu S. - "what is a task rabbit? marketplace connecting users with freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery, and handy person work Explain the User Flow in short: User logs in, searches for the services, sorts, picks and books the service the gig worker gets 24 hours to pick the request, accepted or declined In case it is accepted then it is considered a "BOOKed"gig what is the post booking experience? -"See full answer

Malvika S. - "Top three most important variables Uber could use to estimate the ETA for passenger pickup, beyond the ETA on Google Maps can be: Driver related - sometimes driver cancel rides after they are assigned or agree to pickup, especially at odd hours. Sometimes, they can also cancel midway through their journeys. Other factor can be that they drive slower or faster than google maps ETA. Car related - The car may be old or not maintained well than other cars. It can be CNG, Diesel, petrol or elec"See full answer