Analytical Interview Questions

Praveen - "First, I would like to discuss and align what is meaningful social interaction. Given facebook's mission to empower users to build communities and get people closer, it is important that users have "meaningful social interaction" The goal of defining this metric is to use this as a north star or success metric around any efforts to increase engagement. It can also help with ads targeting/monetization by showing ads only during deeper interactions and hence might get better yield. Given faceb"See full answer

Cameron P. - "Assuming I am a PM for company X and my current task for the morning is resolving a new conflicting product requirement. First I would like to inquire more about the product and about the conflict. Product: Assuming I am new and I didn’t already know what the product was, what is our product's value proposition to our customers? How does our product align with our company's goals? What does success look like for our product? Have we been successful in the past? Who are our customers? Conflict"See full answer

Brit L. - "Question #1 Imagine you were in charge of Facebook Watch, what metric would you want to measure? Clarify: Facebook Watch offers users video content including news, sports, live stream shopping and gaming, etc. it works on both desktops and mobiles. It's a fairly recent feature. Mission: Facebook's overall mission is to connect people and help them build communities, and Facebook Watch can help Facebook achieve this by keeping users up to date with local news, or conn"See full answer

Shyla R. - "Questions Couple of questions to make sure we are on the same page with respect to my overall product understanding and its positioning in the market. Product understanding: FB Pay is a Payment/ Wallet offering using which customers can securely make peer-to-peer payments using Messenger/WhatsApp or even make purchases on FB / Instagram etc. Also, competitors with similar offerings are Apple Pay, Google Pay (to name a few). Is this a fair understanding of the product? Ans: Yes. Cu"See full answer

Neha A. - "Start with FB vision What are local awareness ad. Ad content that is shown to people when they are in proximity to a brick and mortal stores. Why did fb start local awareness ads. They are very effective in helping businesses acquire customers, or create top of mind recall. Drive business revenue and visibility. Helps FB monetize and enables users discover local businesses. Goal – [secondary] is to ensure that we build visibility for the businesses. [Primary ] Customer engagement. engage the c"See full answer

Rahul R. - "I would first call out the two types of Google Doodles that are published. First would be the static doodle which just shows a picture, and users can get more information on it by hovering on it or clicking on it. Second would be the dynamic google doodles which are either short videos or games through which users engage a bit more. My top 3 metrics that covers both would be: Click-through rate and post-click CTR - Although different metrics, I clubbed them since they fall under similar"See full answer

Anonymous Amphibian - "Part 1 - Initial diagnostic questions Question: To start, I want to confirm that this is actually an issue. Have we changed any logging related to DAU in past couple of months? Answer: No Question: Ok, now I'm wondering if this could be a seasonal issue. In the past 6 months, have we seen a similar trend where DAU is down by 10%? Answer: No Question: Ok, to zoom out for a second, let's think about any macro-level factors that may have impacted DAU. Is there any negative public sent"See full answer

Leonardo F. - "1) Product Just to make sure we are on the same page. Facebook Groups is a functionality/feature inside Facebook App where people can create and interact within specific groups. These groups are managed by admins, who define the rules. Is my understanding correct? 2) Clarification Do we want to measure success for a specific user segment? Are we looking at specific types of groups? What about location? What about devices, have you any in mind, web, android, iOS? _I will assume tha"See full answer

Adib M. - "(1) Discovery: Get to know the stakeholders, PM, Engg team via 1-1. Attend project status meeting where either you are introduced to the stakeholders or actually run it with the goal being to introduce yourself and that you will be catching up on the state of the project in time of the next meeting Understand the Goals of the project and its impact on team and enterprise (2) Planning: Based on current velocity/ burn-rate, estimate what % of the project would be complete at 100% resource uti"See full answer

Nikita B. - "Mission for TikTok shop is to increase brand growth and sales. TikTok gives platform to these brands/advertiser to market their products via influencers/creators to be able to sell their products faster and users on tiktok platform(mainly Gen-z) are motivated to make inspirational based discovery of products and purchase them So main objective for TikTok shop could be Increase sales for diverse brands So, some of the metrics to consider would be: no of orders placed per week"See full answer

Jack F. - "What is our goal during onboarding? e.x. Site-visits, add-to-cart, completed checkout etc? After asking clarifying questions we learn that our north-star goal is to get more customers to complete a checkout, therefore our goal is to increase our conversion rate. Are we looking to sell more of a particular product or increase conversion rate holistically? Segmentation: Do we have a particular market or demographic in mind? Commercial/business vs. individuals One time buyers vs. repeat purch"See full answer

Anonymous Crab - "Clarify: IG shops is the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. Correct? Clarify: Can only sellers/businesses which own their inventory have a "shop"? Or can a social media influencer (different IG account) sell on behalf of a business? Structure: In order to figure out what success looks like, I'd fi"See full answer

Anu S. - "what is a task rabbit? marketplace connecting users with freelance labor with local demand, allowing consumers to find help with everyday tasks, including furniture assembly, moving, delivery, and handy person work Explain the User Flow in short: User logs in, searches for the services, sorts, picks and books the service the gig worker gets 24 hours to pick the request, accepted or declined In case it is accepted then it is considered a "BOOKed"gig what is the post booking experience? -"See full answer

Marie E. - "Trying to decide on if they should include a step to upload a profile picture in the onboarding flow or not? Why does facebook have a profile picture? What value does it add? User value - Connections: having a picture on your profile, help drive friending and follows. Because users can put a face with the name. And they cna also recongize people they may not immediately know from a name (or a common name) and want to friend them. Business value - Integrity: maki"See full answer

Apurv W. - "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "See full answer

Malvika S. - "Top three most important variables Uber could use to estimate the ETA for passenger pickup, beyond the ETA on Google Maps can be: Driver related - sometimes driver cancel rides after they are assigned or agree to pickup, especially at odd hours. Sometimes, they can also cancel midway through their journeys. Other factor can be that they drive slower or faster than google maps ETA. Car related - The car may be old or not maintained well than other cars. It can be CNG, Diesel, petrol or elec"See full answer

Saket S. - "I will look at the % of overspend. If we are within 10%, I would not worry about it too much as most budgets factor in 10% contingency. If Budget has exceeded 10% Threshold, I will use the following approach: Deep dive on current status: Understand % work completed/accepted Analyse Schedule/Time progress Understand Project Priority: P1/P2/P3 Resourcing: Internal/External Complexity: Technical design (Number of Applications involved/ Number of Interfaces to be build e"See full answer

Manish E. - "Clarifying questions: US-based? And All year including holidays? First, what is the goal? Grow user base of Prime? Add revenue? I'd imagine it's to grow Prime base, as it's sticky and I imagine the Lifetime Value is higher as people will shop more if they have Prime. Then, I would look at the users. What are they trying to do? They're purchasing gifts, and looking to gift wrap. Take a look at the number of gift purchases total with gift receipt and no gift wrap. Call this X. Break thi"See full answer

Kartikeya N. - "Clarifying questions What do we mean by bookings? Is it nights booked or transactions?: Nights booked Are there any constraints like platform or anything else while calculating the nights booked? : No If a user books a night but does not show up, do we still count him? : Yes If a user cancels before turning up, do we not count him? : Yes Expedia operates globally. Its major markets are Europe, USA, Asia, Africa etc. We will take the following high level approach **Total population →"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 Spotify's mission is to empower artists to live off their art by sharing their creations with people around the world. This Discover Weekly feature is meant to recommend to each user a customized list of songs based on their interests, trends, and latest releases. Activation \# users using the Discover Weekly feature for the 1st time Engagement CTR or # clicks on songs from the Discover Weekly list \# artists followed through being recomm"See full answer