Analytical Interview Questions

Agnes D. - "Clarify: What is the objective? Grow user base of Prime or add revenue? Hypothesis: I believe it would be to grow user base of Prime. In that case, I would look at the target users for this – which will be mostly Non-Prime members whom we are trying to convert to Prime users. If I analyze who would be interested in purchasing gifts and having them gift-wrapped, user segmentation would not really add value as age, gender or geographical segmentation will not provide much differentiatio"See full answer

Sri A. - "Success for Yelp reviews. (assuming these are standard reviews posted by customers, for a restaurant or bar or a cafe listed on Yelp. Has a 5-star calibration that users can enter and free-form text.) Select Metrics should span the entire funnel across adoption, engagement, quality, and overall impact for Yelp. Adoption metrics: Total # of reviews written, Avg reviews/ listing Engagement metrics: # reviews being scanned, marked as being useful, etc. Quality metrics: %ge of disputed"See full answer

Sunflower - "Can you clarify how we define cyberbullying? To me, it means negative or abusive content targeted towards an individual or a group. This can be in the form or text or media. Lets talk about Reddit as a product: To enable positive discussions on diverse topics. Did I miss anything here? Lets talk about users here: We have: Teenagers: 13 - 19 years old Millennials: 20 - 39 years old Gen X and Baby Boomers: 40+ I think teenagers are the most vulnerable and the highest priority group for this use"See full answer

Bhuppi S. - "To measure the success of the WhatsApp engagement and retention is crucial along with monitiozation. So, i will make sure following metrics:** Daily Active Users (DAU) and Monthly Active Users (MAU): DAU and MAU are critical metrics for understanding the scale and engagement level of the user base. A healthy ratio between DAU and MAU (known as stickiness) indicates strong user retention and habitual use. Message Sent/Received Volume: The volume of messages sent and received is a d"See full answer

Spencer W. - "A YoY decline in conversion actually seems like it's not that unexpected of a finding but I think you'd need to know how Nike operates. They regularly release sneakers that are limited edition, highly-sought-after, and are sold out within seconds of release. So there are probably a lot of people who are able to add items to their cart, only to find out that the items are actually sold out before they are able to complete the sale. If that were the root cause in this question, I'm curious if ther"See full answer

Ajinkya P. - " I would ask some clarifying questions to refine my objective and know about our users? What do you mean by experience? Travel, food, short stay, long stay, dating, event, work, airport, registration? - Improve Food, Travel, Event experience, which can be a short or long stay. What do you mean by the movement to a new city? International travel/ within a specific country (designing solution for any country?) or any geography? - within a country suppose India What is our business objecti"See full answer

Michelle D. - "I'd start by trying to understand the high level north star for Stripe Atlas with respect to Stripe's mission of increasing the GDP of the internet. Example north star: Increase successfully created startups MoM, YoY I'd ask the interviewer to confirm my understanding on the following: Atlas allows entrepreneurs to easily launch their startups within a matter of only a few days from signup to receiving a tax ID. I would take this understanding and understand the input metrics towards the n"See full answer

Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer

Saket S. - "I will use the following approach for this situation: Understand Current Status of the Program: Program Goals, Schedule, How many teams, what are their deliverables, dependencies between teams Team level view of progress: Through tools like Burn down charts, Gantt charts etc. Identify laggards (lagging teams). Trend analysis for lagging teams: Understand at what point, the decline started. If the decline has started around same time, then following may be the potential issues: -"See full answer

Rahul J. - "Facebook is a social media platform containing many types of content to engage users: user posts, groups, events, video, reels etc. Clarifying questions (assumptions): Drop in user engagement = Time spent on app has come down by 20% per day Geography = worldwide Form factor: drop consistent on mobile app and web app across browsers and OSs Drop if common across the entire platform, and not on any specific feature Common across user age groups External factors: Any new regulation"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

Anonymous Salmon - "clarify: paid users, annual subscription user segmentation: levels; active vs dormant; age; regions use cases & pain points solution brainstorm: retention = activation + engagement + resurrection; prioritization of solutions execution"See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Harsh W. - "Me: That's an interesting challenge. I would like to get some clarifications before jumping into potential solutions. Are we talking about the global search market irrespective of device or are we talking about a specific geography / device type? Interviewer: Lets go ahead with all possible searches. Me: Ok. Is there a specific reason we want to capture a significant market share from Google (e.g. higher search revenue, cross-selling MSFT services etc.) and are there any timelines we should k"See full answer

Rustam - "There are number of ways where an app could lose users. I would try and speak with the following teams to figure out the issue. Data Team - I'd ask data team to see if there are any drops in the existing game funnels. There could have been an issue in game design. Potentially players could have gotten stuck on a super hard level and left or flew through a puzzle that was too easy, and also left. Essentially, figuring out the progression curve of the game, which often times can lead to play"See full answer

Sarabjeet S. - "Goal of YT search is to enable quick access to a video of interest to user. So success for YT search would mean access to videos that interest, and user actually clicks on one or more searched videos to watch them. It also means reduced time searching overall, with high relevance results shown for search string. Actions performed by users are: Goes to the YT site or Mobile app Clicks on the Search window to type Enters search string and presses enter Browses the list, scrolls"See full answer

Disha - "TikTok → short-form video platform where users share, post, comment, and like each other’s videos Clarifying Questions Define Active → Users who are opening the app at least once a day for a particular duration say 1 min Geography? Consider India for this case Is the source/BI Tool where we saw the drop valid enough? TikTok is both on the app as well as browser - Where are we seeing the drop? Is there a particular platform wherein we are seeing the drop? Android or iOS New"See full answer

Pathworks P. - "I would begin by asking the following clarifying questions: Are there any special use cases such as VIP Penthouse access, restricted floors etc? Do we need to consider safety requirements or other technical constraints such as maximum load/capacity? If the lobby for the entire hotel located on the ground floor? Can we assume that the majority of the guest amenities are located near the lobby and lower floors? Can we assume that the passenger controls on the floors are purely directional"See full answer