Analytical Interview Questions

Christopher W. - "Stripe Connect is the backbone for marketplaces and platforms like think Shopify, DoorDash, or Lyft, that need to send money to multiple sellers or service providers. Its core promise is simple but vital: enable platforms to pay their users quickly, reliably, and compliantly. If we step back, a good North Star Metric should reflect the real value the product delivers to its users, and it should scale as that value grows. For Connect, that value is the flow of money from platforms to their conne"See full answer

Rudra pratap S. - "Spotify is a platform which allows users to listen songs across the globe with variety of songs+singers and also gives opportunity to singers to create some money. It’s mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify’s discover weekly feature is well aligned with the mission of Spotify as it recommends songs based on their previous content"See full answer

Shiva S. - "Clarification: Reddit, homepage of the internet, a place that aggregates news, and topics of interest, on some type of a timeline. users can subscribe to sub reddits. Goal is to address bullying. Define bullying as any form of abuse either verbal or via images, or harassment of any kind. It could be personal, directed towards a gender, a political view or ideology, religion and any kind of identity being abused in a manner so as to intentionally cause hurt and abuse. Goal: To reduce bullying,"See full answer

Michelle D. - "I'd start by trying to understand the high level north star for Stripe Atlas with respect to Stripe's mission of increasing the GDP of the internet. Example north star: Increase successfully created startups MoM, YoY I'd ask the interviewer to confirm my understanding on the following: Atlas allows entrepreneurs to easily launch their startups within a matter of only a few days from signup to receiving a tax ID. I would take this understanding and understand the input metrics towards the n"See full answer

Ajinkya P. - " I would ask some clarifying questions to refine my objective and know about our users? What do you mean by experience? Travel, food, short stay, long stay, dating, event, work, airport, registration? - Improve Food, Travel, Event experience, which can be a short or long stay. What do you mean by the movement to a new city? International travel/ within a specific country (designing solution for any country?) or any geography? - within a country suppose India What is our business objecti"See full answer

Apurv W. - "Clarify: Understanding of wallets an UPI What is failure rate here? - transaction failed Is it real time failure or successful on front end but failed in backend - assuming it is front end, real time failure. Have other related products/features experienced the same change? Diagnose (impact, significance) Failure rate = assuming it is significantly increasing Impact = customer lifetime value, # of bookings, Avg order value and satisfaction too. Users & value Seller = Revenue "See full answer

Aeshvarya J. - "Food delivery apps : Food delivery apps are clear example of demand and supply functions, Both end need to monitored closely. Ecosystem : Order placer, Restaurant and Food delivery Platform Value : Order placer find value when they can order food at home from their fav restaurants. Restaurant find value when they make sell via order coming in and probably good reviews which marks future growth. Food delivery platform when orders are being placed. North star metrics : # of order delivered Bre"See full answer

Arthur Y. - "Clarifying Questions: What are Discovery features on IG? My assumed answer: posts of followers you don’t already follow that you see on the Discovery tab of IG. The posts consist of video clips, IGTV posts, and pics. User can browse through endless scroll of posts, and can filter by category (e.g. sports, comedy, etc.) on the Discovery tab. Exclude IGTV and IG Shopping, which can also be accessed by Discovery tab, and just focus on Discovery of users you don’t already follow as"See full answer

Jack F. - "What is our goal during onboarding? e.x. Site-visits, add-to-cart, completed checkout etc? After asking clarifying questions we learn that our north-star goal is to get more customers to complete a checkout, therefore our goal is to increase our conversion rate. Are we looking to sell more of a particular product or increase conversion rate holistically? Segmentation: Do we have a particular market or demographic in mind? Commercial/business vs. individuals One time buyers vs. repeat purch"See full answer

Saket S. - "I will use the following approach for this situation: Understand Current Status of the Program: Program Goals, Schedule, How many teams, what are their deliverables, dependencies between teams Team level view of progress: Through tools like Burn down charts, Gantt charts etc. Identify laggards (lagging teams). Trend analysis for lagging teams: Understand at what point, the decline started. If the decline has started around same time, then following may be the potential issues: -"See full answer

Nikita B. - "Mission for TikTok shop is to increase brand growth and sales. TikTok gives platform to these brands/advertiser to market their products via influencers/creators to be able to sell their products faster and users on tiktok platform(mainly Gen-z) are motivated to make inspirational based discovery of products and purchase them So main objective for TikTok shop could be Increase sales for diverse brands So, some of the metrics to consider would be: no of orders placed per week"See full answer

Harsh W. - "Me: That's an interesting challenge. I would like to get some clarifications before jumping into potential solutions. Are we talking about the global search market irrespective of device or are we talking about a specific geography / device type? Interviewer: Lets go ahead with all possible searches. Me: Ok. Is there a specific reason we want to capture a significant market share from Google (e.g. higher search revenue, cross-selling MSFT services etc.) and are there any timelines we should k"See full answer

Rustam - "There are number of ways where an app could lose users. I would try and speak with the following teams to figure out the issue. Data Team - I'd ask data team to see if there are any drops in the existing game funnels. There could have been an issue in game design. Potentially players could have gotten stuck on a super hard level and left or flew through a puzzle that was too easy, and also left. Essentially, figuring out the progression curve of the game, which often times can lead to play"See full answer

Sarabjeet S. - "Goal of YT search is to enable quick access to a video of interest to user. So success for YT search would mean access to videos that interest, and user actually clicks on one or more searched videos to watch them. It also means reduced time searching overall, with high relevance results shown for search string. Actions performed by users are: Goes to the YT site or Mobile app Clicks on the Search window to type Enters search string and presses enter Browses the list, scrolls"See full answer

Malvika S. - "Top three most important variables Uber could use to estimate the ETA for passenger pickup, beyond the ETA on Google Maps can be: Driver related - sometimes driver cancel rides after they are assigned or agree to pickup, especially at odd hours. Sometimes, they can also cancel midway through their journeys. Other factor can be that they drive slower or faster than google maps ETA. Car related - The car may be old or not maintained well than other cars. It can be CNG, Diesel, petrol or elec"See full answer

Kartikeya N. - "Clarifying questions What do we mean by bookings? Is it nights booked or transactions?: Nights booked Are there any constraints like platform or anything else while calculating the nights booked? : No If a user books a night but does not show up, do we still count him? : Yes If a user cancels before turning up, do we not count him? : Yes Expedia operates globally. Its major markets are Europe, USA, Asia, Africa etc. We will take the following high level approach **Total population →"See full answer

Kiley S. - "Measure Success of FB rooms. First I would like to clarify my understanding of the product: FB Rooms is a video call product similar to zoom in which a user can create a room and then invite people to join either with Facebook, if they are already friends or with a link or invite. Able to use filters and virtual backgrounds Now that we have aligned on the understanding of the product, I would like to think about the goals for the product. Goals: Business goals: Rooms was FB’s"See full answer

Karthik M. - "I would always pick a specific product and make a case. Answering this question without a specific product in mind makes the answer unstructured in my opinion. For instance, I would pick Gmail as an example to answer this and structure my response. Clarifications & Assumptions Let us pick a specific product and structure our response - for instance - let us pick Gmail as the product that you want to analyse and make a Go / No Recommendation to Sunset the Product. Overall Google Revenu"See full answer

Anonymous Flamingo - "As a product manager, my first step in designing a free product would be to define the product's target audience and the problem it aims to solve. Once these factors are established, I can then determine the best way to monetize the product. One way to monetize a free product is through advertising. This involves displaying ads to users as they use the product, and earning revenue based on the number of clicks or impressions the ads receive. This model is commonly used by social media platforms,"See full answer