"What metrics do you use to measure the success of a product?
Clarifications & Assumptions
What type of a Product is it? Is it an App? Assume it is an App.
Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now.
It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"
Karthik M. - "What metrics do you use to measure the success of a product?
Clarifications & Assumptions
What type of a Product is it? Is it an App? Assume it is an App.
Are you launching the App now or is it an App that has already been in production for a while? Assume you are launching the App now.
It is for a consumer (D2C or a B2B / Enterprise)? Assume it is for consumers / individual users to start with, and eventually will be adopted by Enterprises. Assume that your current target custo"See full answer
"Clarify:
I have some clarifying questions I would like to get answered
Is this a podcast app that uses Netflix actors/actresses/producers/etc?
Is this available to everyone or just Netflix subscribers?
How is this product presented? Is it apart of the Netflix app or its own separate app?
Goals:
First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"
Rasheek N. - "Clarify:
I have some clarifying questions I would like to get answered
Is this a podcast app that uses Netflix actors/actresses/producers/etc?
Is this available to everyone or just Netflix subscribers?
How is this product presented? Is it apart of the Netflix app or its own separate app?
Goals:
First thing first is to understand Netflix. Netflix is a streaming platform that differentiates itself by being the first platform that creates its own original content. It is facing massi"See full answer
"100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times.
I reality you have to treat this as a Poisson arrival process"
Marcos P. - "100 people per floor x 100 floors = 10,000 people. Uses of the elevator per day per person: 4, so 40,000 rides per day. Average length of a ride = 50 floors, assuming each ride is to the lobby. Target time per ride: 1 minute. Assuming 80% of traffic occurs during four rush hours, then 32,000 rides must happen in that time, so 133 per minute. Assuming six people per ride then you get 22 elevators required to operate during peak times.
I reality you have to treat this as a Poisson arrival process"See full answer
"To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals.
Product Overview
IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"
stash - "To answer this question I am going to first clarify the product offering and what ti does, talk about the goals for IG reels for Facebook, go through user actions and then come up with some key metrics to measure success of the product based on the goals.
Product Overview
IG reel allows creators to build short-form video with a bunch of different editing features and post that to their followers or to the broader IG network. It allows regular IG users to create their own content and build"See full answer
Product Manager
Analytical
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"Lyft at its core is a marketplace with drivers and cars on the supply side, and passengers on the demand side. I would begin by dividing the goal of the dashboard into two categories :
Health of the marketplace
Health of the app/ reliability from a technical perspective
The second one is more straightforward so I’ll briefly mention some overarching metrics I would look at and come back to it later if time allows.
Health or reliability of the app can be further divided into the following
-"
Sukriti C. - "Lyft at its core is a marketplace with drivers and cars on the supply side, and passengers on the demand side. I would begin by dividing the goal of the dashboard into two categories :
Health of the marketplace
Health of the app/ reliability from a technical perspective
The second one is more straightforward so I’ll briefly mention some overarching metrics I would look at and come back to it later if time allows.
Health or reliability of the app can be further divided into the following
-"See full answer
"Clarifying questions
I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes
Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network
Are all these reels and views in a particular geography or globally? : Globally
What is the duration for which these Views are measured? Assume a day
Do we know anything about other engagemen"
Kartikeya N. - "Clarifying questions
I am assuming the time frame for this question is irrelevant as this is a hypothetical question? : Yes
Is IG prioritising the creator side or the viewer side more at the moment? : What do you think? I think it should be a balance for the long term sustenance of the network
Are all these reels and views in a particular geography or globally? : Globally
What is the duration for which these Views are measured? Assume a day
Do we know anything about other engagemen"See full answer
"Clarifying questions
To confirm, stories are available for 24 hrs
What is the target increase for stories?
Will we be applying this change globally vs. only in the close friends story view?
Do we have any particular OKRs that we are trying to achieve?
Mission
Facebook is focused on creating and connecting communities. Instagram fits within FB's portfolio of products as it connects individuals often through a more creative and light-hearted medium"
I C. - "Clarifying questions
To confirm, stories are available for 24 hrs
What is the target increase for stories?
Will we be applying this change globally vs. only in the close friends story view?
Do we have any particular OKRs that we are trying to achieve?
Mission
Facebook is focused on creating and connecting communities. Instagram fits within FB's portfolio of products as it connects individuals often through a more creative and light-hearted medium"See full answer
"Clarification
I would first try to understand what FB Marketplace is since I haven't really used it more than a few times.
My understanding is the following
Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist
The sellers are not businesses but rather individuals, primarily in local areas
Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"
Patrick B. - "Clarification
I would first try to understand what FB Marketplace is since I haven't really used it more than a few times.
My understanding is the following
Launched 2-3 years ago in the US, it is similar to web classified services such as Craigslist
The sellers are not businesses but rather individuals, primarily in local areas
Broad range of products with no particular focus: ranging from electronics, furniture, used cars to even apartment for rent. Sometimes posters are willin"See full answer
"Define: What is the Verified Badge Product?
The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms.
Mission: Why Build the Verified Badge Product?
Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"
realkimchi - "Define: What is the Verified Badge Product?
The Meta verified badge is a product displayed alongside a verified user’s profile across all Meta platforms.
Mission: Why Build the Verified Badge Product?
Trust and Authenticity: Meta's primary reason for introducing a Verified Badge is to enhance trust and authenticity across the platform. By confirming the identities of key figures and influencers, Meta can assure users that their interactions are with genuine profiles, no"See full answer
"Clarifying questions
What is Facebook Events
How does this work
Is it only desktop based or app based as well
Why Meta built it
Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"
Mohammad M. - "Clarifying questions
What is Facebook Events
How does this work
Is it only desktop based or app based as well
Why Meta built it
Core idea/tenet for Facebook is to have user engagement & to build everything around it. While people continue to interact with Facebook and create content on it, to increase the duration of engagement, having capability to host virtual events ensures community participation and making Facebook go beyond status and photo updates and let people coordinate"See full answer
"Why do we have FB dating? How does it fit within FB's mission of connecting people and building community?
Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"
Patrick B. - "Why do we have FB dating? How does it fit within FB's mission of connecting people and building community?
Research shows that lonely people have worse health outcomes, get sick more easily, die faster, etc. There are many ways to solve for loneliness. FB already has Groups which connect people based on shared interests/hobbies. FB also has Messengers and other apps that help you connect with people you already know. Dating is an important way FB can help people form more intimate connections a"See full answer
"Gotcha, so I understand that our goal is to improve Google Docs and identify key metrics.
Questions
Is the purpose of these metrics to quantify the performance specifically of the features we suggest? Or Docs as a broader product and its impact on the Google ecosystem? Let's assume the former.
Is there any goal we are trying to improve for Google Docs? Let's assume we want to increase usage, and have Docs also drive productivity suite subscriptions.
Are there any specific"
Daniel P. - "Gotcha, so I understand that our goal is to improve Google Docs and identify key metrics.
Questions
Is the purpose of these metrics to quantify the performance specifically of the features we suggest? Or Docs as a broader product and its impact on the Google ecosystem? Let's assume the former.
Is there any goal we are trying to improve for Google Docs? Let's assume we want to increase usage, and have Docs also drive productivity suite subscriptions.
Are there any specific"See full answer
"Clarification
Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort?
Is the product digital or physical?
Are we targeting internal (employees) or external (customers) users?
Are there any specific constraints like funding, resourcing, or geography?
1. Narrowing Down the Problem
Awareness and Education: Create tools to increase understanding of climate change and its effects.
-"
Ram - "Clarification
Are we focusing on building the product on a specific Meta platform (Facebook, Instagram, WhatsApp), or is this a standalone effort?
Is the product digital or physical?
Are we targeting internal (employees) or external (customers) users?
Are there any specific constraints like funding, resourcing, or geography?
1. Narrowing Down the Problem
Awareness and Education: Create tools to increase understanding of climate change and its effects.
-"See full answer
"1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks)
Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love?
Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"
Vishnu G. - "1. Understand the "Why" (Deep Dive) - Before jumping to solutions, as a PM needs to precisely understand why users are unhappy. NPS gives us a score, but not the reasons. (0 -4 weeks)
Analyze Feedback: Go beyond the score. What are Detractors (0-6) saying? What do Promoters (9-10) love?
Qualitative Research:(VOC- voice of the customer) Conduct user interviews, analyze support tickets, and observe product usage. Pinpoint specific pain points (e.g., slow p"See full answer
"We have observed that DAU have been declining, while MAU has remained constant.
Activity is define as:
Logging in.
Viewing content.
Posting content.
Interacting with other users (likes, comments, etc.).
Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness.
Monthly Active Users (MAU): This measures the number of unique users who en"
XYZ - "We have observed that DAU have been declining, while MAU has remained constant.
Activity is define as:
Logging in.
Viewing content.
Posting content.
Interacting with other users (likes, comments, etc.).
Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness.
Monthly Active Users (MAU): This measures the number of unique users who en"See full answer
"Clarify:
What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface
How many transactions happen in Instagram shop per day/month?
What percentage of users have completed at least 1 transaction on Instagram Shops in the last year?
Key Metric to improve: # Users completing a transaction
Goals of the Product / Feature:
Meta’s goal is to build community and connect people together
Instagram’s goal is to connect and"
Nikitha G. - "Clarify:
What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface
How many transactions happen in Instagram shop per day/month?
What percentage of users have completed at least 1 transaction on Instagram Shops in the last year?
Key Metric to improve: # Users completing a transaction
Goals of the Product / Feature:
Meta’s goal is to build community and connect people together
Instagram’s goal is to connect and"See full answer
"Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ?
Interviewer - Let's focus on overall health metrics of the product.
Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ?
Interviewer - Let's sa"
Vivek S. - "Candidate [Clarifying Question 1] - Does success metric needs to be discussed across any particular stage of user life cycle - Growth , Engagement or Monetisation ?
Interviewer - Let's focus on overall health metrics of the product.
Candidate[Clarifying Question 2] : Does the metrics needs to be presented as an update to CXO in quarterly meetings or monthly meetings or it needs to be presented internally to product / marketing team for detailed analysis ?
Interviewer - Let's sa"See full answer
"I will first start with listing down the GOALS of Google Sheets as a product
GOALS:
Enable better collaboration amongst employees in an organisation
Make edits parallel
Share with co-workers so that the team can work seamlessly
Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets
Next, i will try and list the broader ACTIONS a user might take
ACTIONS:
Create a new Google Sheet
Share with co-workers
M"
Prateek G. - "I will first start with listing down the GOALS of Google Sheets as a product
GOALS:
Enable better collaboration amongst employees in an organisation
Make edits parallel
Share with co-workers so that the team can work seamlessly
Increase user engagement, activity and make more users aware about the functionality and usefulness of Google Sheets
Next, i will try and list the broader ACTIONS a user might take
ACTIONS:
Create a new Google Sheet
Share with co-workers
M"See full answer
"Clarifying questions:
How the hiring funnel looks like, where are the main drop offs, what are the longest phases, what systems we have in place for reminders and notifications.
What should be the goal (double conversion, reduce time to hire)
Offered some solutions, analysed them according to ICE framework, highlighter risks linked to solution.
The last question was to pitch my suggested path to management."
Shuly A. - "Clarifying questions:
How the hiring funnel looks like, where are the main drop offs, what are the longest phases, what systems we have in place for reminders and notifications.
What should be the goal (double conversion, reduce time to hire)
Offered some solutions, analysed them according to ICE framework, highlighter risks linked to solution.
The last question was to pitch my suggested path to management."See full answer