"First I would like to define what a negative experience might construe
Unable to book the reservation
Customers unable to cancel reservations
The customers unable to find restaurants in the location they are in
customers unable to interact or leave reviews.
I will try to solve for the first one. In this scenario, I would like to understand the frequency of the issue’s occurrence.
I will try to understand if there was a new feature rolled out that may have impacted it such as chang"
Lakshmi tejaswi S. - "First I would like to define what a negative experience might construe
Unable to book the reservation
Customers unable to cancel reservations
The customers unable to find restaurants in the location they are in
customers unable to interact or leave reviews.
I will try to solve for the first one. In this scenario, I would like to understand the frequency of the issue’s occurrence.
I will try to understand if there was a new feature rolled out that may have impacted it such as chang"See full answer
"Comprehend the Situation:
What is the goal?The goal is to introduce an ACH payment method in the United States for Netflix.
Why is this important?ACH payments can offer a convenient and cost-effective payment option for customers.
Who are the stakeholders?Stakeholders include Netflix customers, the product team, finance, legal, and compliance teams.
How does ACH work? transaction flow and potential benefits.
Identify the Customer: Recurring subscribers and"
Anonymous Goat - "Comprehend the Situation:
What is the goal?The goal is to introduce an ACH payment method in the United States for Netflix.
Why is this important?ACH payments can offer a convenient and cost-effective payment option for customers.
Who are the stakeholders?Stakeholders include Netflix customers, the product team, finance, legal, and compliance teams.
How does ACH work? transaction flow and potential benefits.
Identify the Customer: Recurring subscribers and"See full answer
"Let's start with understanding the objective. The assumed objective is to be able to optimize for ads revenue by showing optimal number of ads to users without reducing the user engagement metrics.
So, the approach I would take here is to perform experimentation with certain set of customers cohort based on different parameters.
The metrics I would keep track of
Customers average user engagement - time per session before and after the experiment over a week.
Number of ads shown per ses"
Vinayak A. - "Let's start with understanding the objective. The assumed objective is to be able to optimize for ads revenue by showing optimal number of ads to users without reducing the user engagement metrics.
So, the approach I would take here is to perform experimentation with certain set of customers cohort based on different parameters.
The metrics I would keep track of
Customers average user engagement - time per session before and after the experiment over a week.
Number of ads shown per ses"See full answer
"The effectiveness of product positioning can be evaluated based on the goal of the product launch.
To do this, we have to follow the below steps:
First establish the goal of the product launch (is it customer acquisition? activation? Monetization?
Identify who the customers are
What is the customer need we are trying to address by the product
What is the total addressable market TAM?
What % of the TAM do we expect to acquire by the said product?
Finally, based on the actions w"
Anhul C. - "The effectiveness of product positioning can be evaluated based on the goal of the product launch.
To do this, we have to follow the below steps:
First establish the goal of the product launch (is it customer acquisition? activation? Monetization?
Identify who the customers are
What is the customer need we are trying to address by the product
What is the total addressable market TAM?
What % of the TAM do we expect to acquire by the said product?
Finally, based on the actions w"See full answer
Product Marketing Manager
Analytical
+1 more
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"Clarifying question(s):
what constitute a COVID related search? is it more on number of cases by geography, virus strains, vaccine information etc. ?
Besides engagement is there anything we should take into account?
Which personas are likely to be targeted:
Journalists gathering more information for reporting
Doctors and SMEs
Common crowd with moderate to advanced education on health and safety measures and likely type of at-home entertainment
Pharmaceuticals orga"
RockyBalboa - "Clarifying question(s):
what constitute a COVID related search? is it more on number of cases by geography, virus strains, vaccine information etc. ?
Besides engagement is there anything we should take into account?
Which personas are likely to be targeted:
Journalists gathering more information for reporting
Doctors and SMEs
Common crowd with moderate to advanced education on health and safety measures and likely type of at-home entertainment
Pharmaceuticals orga"See full answer
"Advice would be really appreciated!
Clarification:
To download the app, do users need to go to the app store/or open a web browser to click download? [Assume the interviewer said it is up to me]
Approach :
summarize the overall process of sharing
listing out how could we optimize every step in the process to make sharing features effective
ranking each feature by their priorities
setting metrics, perform A/B tests and evaluate results.
**Step1: Summarize Shari"
Anonymous Chinchilla - "Advice would be really appreciated!
Clarification:
To download the app, do users need to go to the app store/or open a web browser to click download? [Assume the interviewer said it is up to me]
Approach :
summarize the overall process of sharing
listing out how could we optimize every step in the process to make sharing features effective
ranking each feature by their priorities
setting metrics, perform A/B tests and evaluate results.
**Step1: Summarize Shari"See full answer
"The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"
Pradeep kumar S. - "The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"See full answer
"Narrow down on a person (born in city childhood - school - college - work - retirement)
Age:
0-5 = ignoring travel for this part (might travel with parents)
5-19 = weekdays school, weekends outings
School distance 5 km , total = 10km (to & fro) (4 intersections * 1min(time spent) = 4 min/ day)
52 x 5 x 4 = 1040 mins ~ 15 hrs
15 * 14 yrs = 210 hrs
Weekends 52 x 2 = 104 days * 0.3 = 30 days
Trips = 10 km (8 intersections * 1min(time spent) = 8 mins)
30 x 8 ="
Rev - "Narrow down on a person (born in city childhood - school - college - work - retirement)
Age:
0-5 = ignoring travel for this part (might travel with parents)
5-19 = weekdays school, weekends outings
School distance 5 km , total = 10km (to & fro) (4 intersections * 1min(time spent) = 4 min/ day)
52 x 5 x 4 = 1040 mins ~ 15 hrs
15 * 14 yrs = 210 hrs
Weekends 52 x 2 = 104 days * 0.3 = 30 days
Trips = 10 km (8 intersections * 1min(time spent) = 8 mins)
30 x 8 ="See full answer
"Define Product:
Facebook events lets people organize gatherings in the real world with people on Facebook. As a creator, you can create public or private event, set date/time/location, invite people. Invitees can see these events, view who’s coming and provide an answer (RSVP). They can share events with their connections.
Define Metric:
Clarify which specific success metric has dropped?
Assume it's the Avg # of responses (rsvp) per event that has dropped
Clarify how mu"
Yespm T. - "Define Product:
Facebook events lets people organize gatherings in the real world with people on Facebook. As a creator, you can create public or private event, set date/time/location, invite people. Invitees can see these events, view who’s coming and provide an answer (RSVP). They can share events with their connections.
Define Metric:
Clarify which specific success metric has dropped?
Assume it's the Avg # of responses (rsvp) per event that has dropped
Clarify how mu"See full answer
"Clarify:
Has metric definition changed for what the NSM is and app startup time?-->No
Are we sure that this not just a correlation and causal?
For e.g. We would need to dive into a few different technical buckets around regional, version and other features launched-->No
Time period:
Is it over the same time period?--> Yes
Goal:
FB goal:
Empower people to build community and bring world close"
Ash J. - "Clarify:
Has metric definition changed for what the NSM is and app startup time?-->No
Are we sure that this not just a correlation and causal?
For e.g. We would need to dive into a few different technical buckets around regional, version and other features launched-->No
Time period:
Is it over the same time period?--> Yes
Goal:
FB goal:
Empower people to build community and bring world close"See full answer
"Clarification: This is only for Facebook and not for Instagram, whatsapp etc.
Facebook Hashtag helps Meta users to drive visibility into user posts as well as help categorize a post, feeling to what others in the community might be feeling. This helps bring the community together and that aligns with the mission of Facebook, which is to bring the world closer.
This feature is also not a new feature in overall social media landscape, Twitter did it before and gained instant popularity.
Wit"
Soso K. - "Clarification: This is only for Facebook and not for Instagram, whatsapp etc.
Facebook Hashtag helps Meta users to drive visibility into user posts as well as help categorize a post, feeling to what others in the community might be feeling. This helps bring the community together and that aligns with the mission of Facebook, which is to bring the world closer.
This feature is also not a new feature in overall social media landscape, Twitter did it before and gained instant popularity.
Wit"See full answer
"Install was sudden or gradual.
Let’s we are seeing it from last month.
It it happening in any particular country or location?
Let’s say india only.
Have we seen any bad PR issues from our competitors?
Let’s say no.
Have we launched any new song from any famous singer in the last month?
Let’s say no.
Only installs are increased or free to premium conversion is also increased.
Let’s say yes we have seen increase in free to premium conversion also.
Have we launched any new market campaign with extr"
Rudra pratap S. - "Install was sudden or gradual.
Let’s we are seeing it from last month.
It it happening in any particular country or location?
Let’s say india only.
Have we seen any bad PR issues from our competitors?
Let’s say no.
Have we launched any new song from any famous singer in the last month?
Let’s say no.
Only installs are increased or free to premium conversion is also increased.
Let’s say yes we have seen increase in free to premium conversion also.
Have we launched any new market campaign with extr"See full answer
"Car sharing app, like an airbnb but for cars.
Assuming for the US market.
Goal: Awareness , Acquisition, Engagement, Retention
Getting new users to take more rides
User Segments:
Owners
Have a spare car not being used
Don't have to purchase the car
Own unused premium cars
Looking at Turo as an investment option when making a car purchase decision
Renters
Rent for work trips
Rent for vacations
Rent during a short stay in town
_Family and Indivi"
Shiva S. - "Car sharing app, like an airbnb but for cars.
Assuming for the US market.
Goal: Awareness , Acquisition, Engagement, Retention
Getting new users to take more rides
User Segments:
Owners
Have a spare car not being used
Don't have to purchase the car
Own unused premium cars
Looking at Turo as an investment option when making a car purchase decision
Renters
Rent for work trips
Rent for vacations
Rent during a short stay in town
_Family and Indivi"See full answer
"One feature I launched was a construction draw process enhancement for loans ranging from $15MM to $60MM In response to the need for improved efficiency and accuracy in managing construction loan disbursements, I led the development and implementation of a streamlined process within our banking platform.
Working closely with stakeholders, including borrowers and internal teams, I gathered requirements and identified pain points in the existing process. Leveraging my expertise in data analysis a"
Jack F. - "One feature I launched was a construction draw process enhancement for loans ranging from $15MM to $60MM In response to the need for improved efficiency and accuracy in managing construction loan disbursements, I led the development and implementation of a streamlined process within our banking platform.
Working closely with stakeholders, including borrowers and internal teams, I gathered requirements and identified pain points in the existing process. Leveraging my expertise in data analysis a"See full answer
"solving too much demand and not enough supply; look at how many users are unable to find a ride within a reasonable amt of time (to be defined)
would
would increase prices everytime someone doesn't get a ride at small intervals. In a few minutes, the prices would increase to an equilibrium."
Akhil S. - "solving too much demand and not enough supply; look at how many users are unable to find a ride within a reasonable amt of time (to be defined)
would
would increase prices everytime someone doesn't get a ride at small intervals. In a few minutes, the prices would increase to an equilibrium."See full answer