Analytical Interview Questions

Karthik M. - "1. Step 1: clarify Let's establish the mission of Google and Youtube. Google's is to provide and make information more accessible. Youtube's might be to help people get their content, their word and themselves out into the world. I mean so many of Youtube's ads have been about how the diversity of individuals and their content, so that makes sense. Let's establish what is Youtube. Youtube has 3 primary stakeholders - creators, viewers and brands/corporations and within them"See full answer

Syed A. - "Sales Performance Dashboard t for sales leaders to monitor product performance: Sales Performance Dashboard Top-Level Metrics (KPI Summary) Time Filter: [Day] [Week] [Month] [Quarter] [Custom Range] Total Sales Revenue Displays total revenue for the selected period. Units Sold Breakdown by product category and SKU. Average Deal Size Total revenue ÷ Number of deals closed. Conversion Rate _Leads to sales conversion ratio."See full answer

Ankita K. - "Clarifying questions: What is user frustration/ Define user frustration? Was this qualitative feedback, or some reviews on playstore or support that we saw recently or some drop in metrics or increase in churn, or overall churn that we are addressing? Let's assume frustration leads to users quitting the app and hence an increase in churn. This churn also indicates that users leaving the app after trying out a particular feature and not doing the core action of seeing the route from point A to p"See full answer

Nikitha G. - "Clarify: What is a transaction in Instagram Shops? Users click on an item and complete the payment in the Instagram Shops interface How many transactions happen in Instagram shop per day/month? What percentage of users have completed at least 1 transaction on Instagram Shops in the last year? Key Metric to improve: # Users completing a transaction Goals of the Product / Feature: Meta’s goal is to build community and connect people together Instagram’s goal is to connect and"See full answer

Anonymous Ferret - "i do feel like the question itself is kind of confusing. Youtube does have a product called YouTube’s Analytics, which is a channel analytics tool for creator lol"See full answer

Patrick B. - "Clarify what the business goals of Spotify is Depending on the stage, some companies care more about revenue growth, some about user growth and in rarer cases, about profit margins. In the case of Spotify, the company is still in growth stage so I will make some assumptions that user growth is the most important, followed by monetization. Plus, margin is relatively fixed due to the contracts with recording labels Recently, Spotify has invested heavily in podcast with goa"See full answer

Anonymous Sparrow - "Clarifying question to make sure that I'm analyzing the right feature - is this the notification bell that is in the Facebook app and site? (assume Yes) Tapping on it opens a drop-down that captures items and activities that the user should be aware of? (Yes) Ok, I believe I'm clear on which feature you're referring to. My approach: Customer problem and value proposition Meta's mission and north star metric Customer journey and notification bell use case Success metrics on value del"See full answer

Patrick B. - "Clarifying How does autoplay work? I presume it's how it's done today (no audio, start playing once the video is scrolled to be completely in the user's screen) Desktop or mobile? Which market is this? Users in US / Western Europe vs developing markets have different behaviors Goals & Metrics FB's mission is to help people build deeper connections. As a news feed PM, the goal is to make sure FB news feed is valuable to the users by being a great way to keep in touch with"See full answer

Rohit K. - "As the Product Manager for Google Play Store Ads, our goal with the ad ranking algorithm is to create a win-win ecosystem. We want to connect users with relevant and engaging apps they'll find valuable, while simultaneously delivering high-quality installs and engagement for our advertisers, ultimately driving sustainable revenue for Google. To achieve this, our ad ranking algorithm will be guided by the following core principles: Relevance First: We will prioritize ads tha"See full answer

Sahil A. - "Clarify: Zoom for business - we are referring to Zoom meetings for enterprise customers Are there any specific features or goals we want to track. Assumption - We are at overall zoom business for enterprise customers Is there any particular geography or demographics we want to look at - Assumption - we are looking at across the globe Goals: Zoom allows users to conduct meetings internally and externally with folks across the organization. Enterprise customers access Zoom with their cor"See full answer

Simran M. - "To answer why Spotify introduced Podcasts, I would like to use 3C framework- Customer, Competitors and Company. Customers We have seen Spotify has a high WAU. This means users are engaged to the platform for music. Listeners need some new trend to listen to while going to the gym for example, or being stuck in a traffic. Sense of listening to something productive is what users need these days. Podcasts are lesser commitment than audiobooks because of short episode length"See full answer

Prashasti S. - "Looking forward for the answers. My idea is to improve demand mechanics"See full answer

XYZ - "We have observed that DAU have been declining, while MAU has remained constant. Activity is define as: Logging in. Viewing content. Posting content. Interacting with other users (likes, comments, etc.). Daily Active Users (DAU): This measures the number of unique users who engage with Instagram on a daily basis. It indicates how frequently users interact with the platform and reflects its daily stickiness. Monthly Active Users (MAU): This measures the number of unique users who en"See full answer

Hayatu H. - "Best practices for prioritizing customer service requests Prioritizing support requests is a key part of creating a customer journey optimized for maximum revenue. If you want to start using a ticket prioritization process that will boost both customer satisfaction and your bottom line, we've got nine proven best practices below: Respond to your most loyal customers first Tag repeat customers as high-priority tickets Automate simple requests wherever possible Mark tickets with urg"See full answer

Anonymous Aardvark - "QUESTION: Imagine that you are a PM that owns the post booking experience at Airbnb.How would you solve for the worst post-booking experience? Follow-up questions: Specific business goal in mind? (no) What is my scope? Do I own all post booking across product category? Or is there a specific product that I am focussing on (events, homes, specific home duration)? (you chose) Am I focussing on the user - renter or event goer? Or the creator - host or event creator? (your choice) Do yo"See full answer

Michelle D. - "I'd tell the interviewer that I'd start off with clarifying the question to make sure I understand it correctly (see 1 below). Then, I'd tell the interviewer my approach to make sure they know what to expect as I talk through. Approach would start with discussing the mission and connecting a north star metric (NSM) to the mission, then discuss key product metrics that are inputs towards NSM. If there's time at the end and if the interviewer wants to go down this path, we should also talk about t"See full answer

D P. - "Question for the community: have others experienced a situation where the interviewer really pushed for defining a success metric early on in the case before making too much progress on the case itself? If so, how did you handle? How I approached the case: I used the framework taught here on Exponent but have a question for the community. At the beginning of the interview, I shared my steps - company goals, customer, painpoints, solutions, prioritize and if we had time, I'll explore some succ"See full answer

Rotem L. - "Meta Pay - What is it? Payment platform that lets people buy and send money on Facebook, IG and Instagram on platforms like FB and IG, people already find things they like and the businesses can sell directly on the platform through shops so Pay is closing the last mile and letting them also check out quickly once they’ve added their card details once. It’s making it a real one-stop shop. It also allows making more transactions directly on the platform without having to enter card deta"See full answer

Glados - "Ask clarifying questions 1/ Are there any business changes to be aware of? 2/ Youtube Premium already exists so I am guessing we are not revisiting changing the prices just restarting the process from scratch 3/ Pricing for a specific market? North America, Asia, somewhere else? To tackle this I would break down the problem into a few steps, What is Google's mission and how Youtube premium fits into that Google's mission is to organize information and make it accessible to all You"See full answer

Shrey H. - "To determine whether we should introduce a new ads placement on the Uber homepage, I will use the following framework: Clarifying Questions Mission and Goals User Journey and Pain Points A/B Testing Plan Decision-Making Criteria 1. Clarifying Questions To ensure I fully understand the problem, I would ask: What type of ads are we considering? For example, are they full-screen ads, banner ads, or native ads integrated into the feed? --> Take your"See full answer