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Product Marketing Manager Interview Questions

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Asked at Meta (Facebook) • 3 years ago
How would you structure the opportunity for a new product feature X and create a go-to-market strategy?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
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Asked at Meta (Facebook) • 4 years ago
Describe a successful marketing campaign you developed.
Product Marketing Manager
Behavioral
1 answer I was asked this
"A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc. Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."
Abiodun M. - "A successful marketing campaign is the practice of putting your yourself, product or idea in front of the right audience who are interested in what you do. For a campaign to be successful, you will have gone through series of UX research like audience research, market research, competitor research, users research, etc. Let me put it this way, A successful marketing campaign is human-centered both in design and words. i don't know if i got the answer right."See full answer
Product Marketing Manager
Behavioral
Asked at Apptio • 4 years ago
How would you develop a go-to-market strategy for Apptio?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
Asked at Coursera • 4 years ago
If sales decreased in a particular month, what would you do?
Product Marketing Manager
Behavioral
1 answer I was asked this
"Clarifying questions: Are we looking at a trend? YoY/MoM/WoW No, last year the numbers were fine. Is the decrease gradual or sudden? This seems like a sudden decrease MoM. Last month we were on target to meet our goals. Is this across all products or is it specific to a product? This is specific to one product. Is this region-specific or across all markets? Across all markets Ok, this gives me some idea that this product which is part of our p"
Jane D. - "Clarifying questions: Are we looking at a trend? YoY/MoM/WoW No, last year the numbers were fine. Is the decrease gradual or sudden? This seems like a sudden decrease MoM. Last month we were on target to meet our goals. Is this across all products or is it specific to a product? This is specific to one product. Is this region-specific or across all markets? Across all markets Ok, this gives me some idea that this product which is part of our p"See full answer
Product Marketing Manager
Behavioral
Asked at Spotify • 9 months ago
The Spotify marketing team is experiencing considerable drop-off in their sales funnel for Spotify Premium. What are the key metrics you’d track to identify issues in the funnel?
Product Marketing Manager
Analytical
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Product Marketing Manager
Analytical

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Asked at Apple • 4 years ago
How would you price a mid-segment phone with enhanced camera features produced at higher cost?
Product Marketing Manager
Product Strategy
1 answer I was asked this
"5II"
Afework B. - "5II"See full answer
Product Marketing Manager
Product Strategy
Asked at Shopify • 2 years ago
What is product marketing?
Product Marketing Manager
Behavioral
1 answer I was asked this
"Product marketing is representing product in a room with marketers and sales execs (roadmap, launch plans, milestones, benefits etc.) and representing marketing in a room with product and engineering (positioning, messaging, channels etc.)"
Hadrien M. - "Product marketing is representing product in a room with marketers and sales execs (roadmap, launch plans, milestones, benefits etc.) and representing marketing in a room with product and engineering (positioning, messaging, channels etc.)"See full answer
Product Marketing Manager
Behavioral
Asked at Apple • 9 months ago
How would you organize a launch event for the latest iPhone?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
Asked at Shopify • 2 years ago
Why product marketing?
Product Marketing Manager
Behavioral
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Product Marketing Manager
Behavioral
Asked at Meta (Facebook) • 4 years ago
What could Facebook improve?
Product Marketing Manager
Behavioral
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Product Marketing Manager
Behavioral
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Asked at Microsoft • 3 years ago
Describe a time when you had difficulty determining the needs of a customer to provide them with a suitable product or service.
Product Marketing Manager
Behavioral
1 answer I was asked this
"for one time i was working as a receptionist in a hotel and one of the rooms that the customer needed was not available but rather we had diffrent room with the same quality i had to convince the customer to use the room we had and i would personally transfer him to the room he desires when its available"
Jr H. - "for one time i was working as a receptionist in a hotel and one of the rooms that the customer needed was not available but rather we had diffrent room with the same quality i had to convince the customer to use the room we had and i would personally transfer him to the room he desires when its available"See full answer
Product Marketing Manager
Behavioral
Asked at Box • 4 years ago
How do you measure product marketing success?
Product Marketing Manager
Product Design
1 answer I was asked this
"By ROMI/CAC and revenue"
Alexander S. - "By ROMI/CAC and revenue"See full answer
Product Marketing Manager
Product Design
Asked at Peloton • 4 years ago
How could Peloton market its brand on a global scale?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
Asked at Slack • 4 years ago
How would you drive adoption of apps from Slack's App Directory?
Product Marketing Manager
Product Strategy
1 answer I was asked this
"1. Understand Your Audience\: 2. App Quality and Relevance\: 3. Educational Content\: 4. User Reviews and Ratings\: 5. Integration Partnerships\: 6. Community Engagement\: 7. In-App Promotion\: 8. User Training and Workshops\: 9. Email Campaigns\: 10. Feedback Loop\: 11. Incentives and Rewards\: 12. Analytics and Iteration\: 13. Partnerships and Collaborations\: 14. Measurement and KPIs\:"
Roshan K. - "1. Understand Your Audience\: 2. App Quality and Relevance\: 3. Educational Content\: 4. User Reviews and Ratings\: 5. Integration Partnerships\: 6. Community Engagement\: 7. In-App Promotion\: 8. User Training and Workshops\: 9. Email Campaigns\: 10. Feedback Loop\: 11. Incentives and Rewards\: 12. Analytics and Iteration\: 13. Partnerships and Collaborations\: 14. Measurement and KPIs\:"See full answer
Product Marketing Manager
Product Strategy
Asked at Pure Storage • 4 years ago
How did you deal with customer churn for the product you were responsible for?
Product Marketing Manager
Behavioral
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Product Marketing Manager
Behavioral
Asked at Grammarly • 4 years ago
How would Grammarly build a fluency product for non-native speakers?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
Asked at Amazon, Twitch • 4 years ago
What opportunities exist to cross-promote Amazon Prime to Twitch users?
Product Marketing Manager
Product Strategy
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Product Marketing Manager
Product Strategy
Asked at Pure Storage • 4 years ago
Tell me about experiences you've had working with PMs that went well and those that didn't.
Product Marketing Manager
Behavioral
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Product Marketing Manager
Behavioral
Asked at Google • 4 years ago
Design a virtual reality product for individuals with disabilities.
Product Marketing Manager
Product Design
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Product Marketing Manager
Product Design
Asked at Google • 3 years ago
What is Google's market size for South East Asia?
Product Marketing Manager
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Product Marketing Manager