"Interviewer : How would you reduce ride cancellation on Uber ?
Shailesh : Okay before I jump onto the solution, I would like to clarify some points for better understanding. So ride can be cancelled from the both the parties rider and the driver ? So which side are we talking about ?
Interviewer : we are seeing more cancellation from diver side.
Shailesh : From how long we are seeing this trend ?
Interviewer : you can say from an year.
Shailesh : Okay, also are we seeing these cancellations from"
Anonymous Muskox - "Interviewer : How would you reduce ride cancellation on Uber ?
Shailesh : Okay before I jump onto the solution, I would like to clarify some points for better understanding. So ride can be cancelled from the both the parties rider and the driver ? So which side are we talking about ?
Interviewer : we are seeing more cancellation from diver side.
Shailesh : From how long we are seeing this trend ?
Interviewer : you can say from an year.
Shailesh : Okay, also are we seeing these cancellations from"See full answer
"Here's my structure:
Align with interviewer on understanding of the product and state key assumptions
Product rationale
What is the product (1-2 sentences)?
Why does it exist? How does it fulfill Meta's mission?
Who are the key stakeholders and users of the product?
Business goal:
Key Users and value
User type
User flow (high level)
Intersection of value
North Star Metric
Supporting metrics for different user types
Counter-metrics"
Anonymous Bird - "Here's my structure:
Align with interviewer on understanding of the product and state key assumptions
Product rationale
What is the product (1-2 sentences)?
Why does it exist? How does it fulfill Meta's mission?
Who are the key stakeholders and users of the product?
Business goal:
Key Users and value
User type
User flow (high level)
Intersection of value
North Star Metric
Supporting metrics for different user types
Counter-metrics"See full answer
"Are we speaking of all Meta Ads products on something specific?
All of them
Meta is a social media and AI company that generates most of it's revenue from Ads on social media.
Meta's mission is to empower people to build communities and bring the world closer together.
If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream.
For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"
Yair G. - "Are we speaking of all Meta Ads products on something specific?
All of them
Meta is a social media and AI company that generates most of it's revenue from Ads on social media.
Meta's mission is to empower people to build communities and bring the world closer together.
If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream.
For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer
"All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."
John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer
"I'd approach this first with a clarifying questions geared towards fraud prevention as these are going to be important to actually finding a root solution. I'd want to take cues from the interviewer in order to then identify potential hypotheses.
Clarifying questions:
How is fraud calculated? It's important to clarify the metric used to know that fraud is increasing. For example, is this a percent of all customers or transactions?
Is the fraud that the merchant reported confirmed fraud"
Michelle D. - "I'd approach this first with a clarifying questions geared towards fraud prevention as these are going to be important to actually finding a root solution. I'd want to take cues from the interviewer in order to then identify potential hypotheses.
Clarifying questions:
How is fraud calculated? It's important to clarify the metric used to know that fraud is increasing. For example, is this a percent of all customers or transactions?
Is the fraud that the merchant reported confirmed fraud"See full answer
Analytical
Execution
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"I think i would start by asking what's driving the strategy for testing new ad formats?
Possible options could be
Increase monetization?
Improve ad effectiveness?
Any other objectives?
Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization
Ground the conversation into current scenario
Instagram Reels is aa short form video platform that users use to showoff their creativity
Reels is a relatively new addition to"
EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats?
Possible options could be
Increase monetization?
Improve ad effectiveness?
Any other objectives?
Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization
Ground the conversation into current scenario
Instagram Reels is aa short form video platform that users use to showoff their creativity
Reels is a relatively new addition to"See full answer
"Interesting question.
Let's take a step back and focus on the WHAT and WHY of Google Flights.
The narrative for Google Flights as a product or platform imo is:
As a platform, I wish to make flight information available, so that users can make knowledgable decisions based on their travel needs.
So essentially, it helps users by providing information, so that they can make optimized decisions.
In order to determine if Google should introduce ads, we should consider the impact on both val"
Niranjan M. - "Interesting question.
Let's take a step back and focus on the WHAT and WHY of Google Flights.
The narrative for Google Flights as a product or platform imo is:
As a platform, I wish to make flight information available, so that users can make knowledgable decisions based on their travel needs.
So essentially, it helps users by providing information, so that they can make optimized decisions.
In order to determine if Google should introduce ads, we should consider the impact on both val"See full answer
"To clarify the question, we need to know
What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"
Jonathan S. - "To clarify the question, we need to know
What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"See full answer
"In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform.
Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms.
I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"
Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform.
Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms.
I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer
"FB Vision
Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits.
What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading.
What is the user journey >>
Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it.
N"
Neha A. - "FB Vision
Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits.
What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading.
What is the user journey >>
Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it.
N"See full answer
"Clarify
Functionality: Watch is a tab in FB app where people can upload and view Videos.
What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos.
What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._
Structure
To decide whether or not to ship this redesign, i'd like to go over.
How does the Watch Tab fit into FB's mission and what's its goal?
What's the long-"
Sandy L. - "Clarify
Functionality: Watch is a tab in FB app where people can upload and view Videos.
What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos.
What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._
Structure
To decide whether or not to ship this redesign, i'd like to go over.
How does the Watch Tab fit into FB's mission and what's its goal?
What's the long-"See full answer
"Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers.
Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience.
Post Booking User Flow
User receives a post booking confirmation (date/time"
Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers.
Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience.
Post Booking User Flow
User receives a post booking confirmation (date/time"See full answer
"1. Sales & Revenue Metrics
Total Units Sold – Tracks overall headset sales volume.
Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time.
Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships.
Sales by Region – Helps understand geographic demand and refine regional marketing efforts.
Attach Rate – Measures how often the headset is purc"
fuzzyicecream14 - "1. Sales & Revenue Metrics
Total Units Sold – Tracks overall headset sales volume.
Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time.
Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships.
Sales by Region – Helps understand geographic demand and refine regional marketing efforts.
Attach Rate – Measures how often the headset is purc"See full answer
"To answer this question, I’d like to first start with clarifying my understanding of FB stories and key elements that are essential towards setting the success goal.
FB Stories : Very similar to IG stories and infact based on the success seen from IG Stories, FB stories allows users to create ephemeral/disappearing content lasting 24 hours . The content could be a video, collection of pictures or even text with added animations and other enrichment - emulating a storytelling style. Stor"
S S. - "To answer this question, I’d like to first start with clarifying my understanding of FB stories and key elements that are essential towards setting the success goal.
FB Stories : Very similar to IG stories and infact based on the success seen from IG Stories, FB stories allows users to create ephemeral/disappearing content lasting 24 hours . The content could be a video, collection of pictures or even text with added animations and other enrichment - emulating a storytelling style. Stor"See full answer
"You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause?
Clarify-
1) What is conversion? Is it where they complete the order after adding it to cart?- Yes
2) Has this drop been sudden or over an extended period of time?- Its been over the past month
3) Is this localized to somewhere? Seems to be only in the US
Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"
Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause?
Clarify-
1) What is conversion? Is it where they complete the order after adding it to cart?- Yes
2) Has this drop been sudden or over an extended period of time?- Its been over the past month
3) Is this localized to somewhere? Seems to be only in the US
Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer
"Clarifying questions : When we speak about video buffering, are we looking at long video (more than an hour), medium video, short videos and shorts? I will assume its all video types.
Is this was a steady increase or sudden one and over what time period? I will assume sudden one over last week?
Has we experienced any such issues in the past or trends? I will assume no.
Are we experiencing this globaly or for some region? I assume globaly
The KPI we are measuring is Average Video Buffering T"
Aeshvarya J. - "Clarifying questions : When we speak about video buffering, are we looking at long video (more than an hour), medium video, short videos and shorts? I will assume its all video types.
Is this was a steady increase or sudden one and over what time period? I will assume sudden one over last week?
Has we experienced any such issues in the past or trends? I will assume no.
Are we experiencing this globaly or for some region? I assume globaly
The KPI we are measuring is Average Video Buffering T"See full answer
"Thanks for the question. The way I would like to proceed with this question is firstly, to get more context about the problem by asking some clarifying questions and narrowing the scope. Then, I would like to break the problem into smaller components to understand where exactly our problem lies. Then make a user journey for that particular area and identify the technical and non-technical factors which might affect this change specific to our company/product. Post that, I'll analyse the external"
Nikita G. - "Thanks for the question. The way I would like to proceed with this question is firstly, to get more context about the problem by asking some clarifying questions and narrowing the scope. Then, I would like to break the problem into smaller components to understand where exactly our problem lies. Then make a user journey for that particular area and identify the technical and non-technical factors which might affect this change specific to our company/product. Post that, I'll analyse the external"See full answer
"To answer this question, I will first summarize the product and its use case. Thereafter, I will lay down the goals of the Company (LinkedIN) and the users with this product followed by going over user flows and determining what metrics we should use to measure success. We will go over a handful of metrics as a part of brainstorming but will only choose 2 or 3 to track overall success.
Product Overview
LinkedIn Events is a product will allows users to create online or offline events on Lin"
stash - "To answer this question, I will first summarize the product and its use case. Thereafter, I will lay down the goals of the Company (LinkedIN) and the users with this product followed by going over user flows and determining what metrics we should use to measure success. We will go over a handful of metrics as a part of brainstorming but will only choose 2 or 3 to track overall success.
Product Overview
LinkedIn Events is a product will allows users to create online or offline events on Lin"See full answer
"I'd like to start by understanding the basic scope of the change we've observed.
Who is the user? Lyft is a two-sided marketplace so it could be the driver or rider. -Driver
When did the change happen? Was it slow or a sharp drop-off? - sharp, 2 weeks ago
Was there a specific geographic region? Urban v suburban? - no trends
Cancelling can happen at several points in ride acceptance, is there a particular point where we see most cancellations? - just after accepting a ride"
Anonymous Grasshopper - "I'd like to start by understanding the basic scope of the change we've observed.
Who is the user? Lyft is a two-sided marketplace so it could be the driver or rider. -Driver
When did the change happen? Was it slow or a sharp drop-off? - sharp, 2 weeks ago
Was there a specific geographic region? Urban v suburban? - no trends
Cancelling can happen at several points in ride acceptance, is there a particular point where we see most cancellations? - just after accepting a ride"See full answer