Analytical Interview Questions

Anonymous Bird - "Here's my structure: Align with interviewer on understanding of the product and state key assumptions Product rationale What is the product (1-2 sentences)? Why does it exist? How does it fulfill Meta's mission? Who are the key stakeholders and users of the product? Business goal: Key Users and value User type User flow (high level) Intersection of value North Star Metric Supporting metrics for different user types Counter-metrics"See full answer

Niranjan M. - "Interesting question. Let's take a step back and focus on the WHAT and WHY of Google Flights. The narrative for Google Flights as a product or platform imo is: As a platform, I wish to make flight information available, so that users can make knowledgable decisions based on their travel needs. So essentially, it helps users by providing information, so that they can make optimized decisions. In order to determine if Google should introduce ads, we should consider the impact on both val"See full answer

William D. - "Clarify: I'm assuming that a workplace chat app is similar to something like Slack or Teams, which is a web app/mobile platform for employees to securely message each other directly or in a grouping (i.e. a channel). I'm also assuming that this workplace app is for a generic company, and not Microsoft or Salesforce. Goals: Workplace apps serve a vital connective tissue within enterprises to allow employees to freely message one another and collaborate on projects. These services a"See full answer

EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

Sandy L. - "Clarify Functionality: Watch is a tab in FB app where people can upload and view Videos. What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos. What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._ Structure To decide whether or not to ship this redesign, i'd like to go over. How does the Watch Tab fit into FB's mission and what's its goal? What's the long-"See full answer

Anuradha T. - "average time spent attending event, number of sign up for the event, attendees/signups"See full answer

S S. - "To answer this question, I’d like to first start with clarifying my understanding of FB stories and key elements that are essential towards setting the success goal. FB Stories : Very similar to IG stories and infact based on the success seen from IG Stories, FB stories allows users to create ephemeral/disappearing content lasting 24 hours . The content could be a video, collection of pictures or even text with added animations and other enrichment - emulating a storytelling style. Stor"See full answer

Anonymous Fox - "In what terms we need to improve the quality? Is there any focus on any particular host/customer experience? - Let’s consider that we need to improve the customer engagement on Airbnb platform. Airbnb has both - web interface as well as mobile interface. So, I am assuming the experience on both the platforms. I will brief about Airbnb - Airbnb provides homeowners to rent their spare rooms/properties to travelers/visitors and at the same time, travelers/visitors can get accommodation at budget"See full answer

Neha A. - "FB Vision Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits. What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading. What is the user journey >> Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it. N"See full answer

Nikita G. - "Thanks for the question. The way I would like to proceed with this question is firstly, to get more context about the problem by asking some clarifying questions and narrowing the scope. Then, I would like to break the problem into smaller components to understand where exactly our problem lies. Then make a user journey for that particular area and identify the technical and non-technical factors which might affect this change specific to our company/product. Post that, I'll analyse the external"See full answer

stash - "To answer this question, I will first summarize the product and its use case. Thereafter, I will lay down the goals of the Company (LinkedIN) and the users with this product followed by going over user flows and determining what metrics we should use to measure success. We will go over a handful of metrics as a part of brainstorming but will only choose 2 or 3 to track overall success. Product Overview LinkedIn Events is a product will allows users to create online or offline events on Lin"See full answer

Anonymous Shark - "Clarify: Are we talking about traditional noise-cancelling which cancels noise for listeners or we are talking about the speaker side noise-cancellation? - Interviewer replied: Both Are we exploring to build something on top of existing hardware around Meta VR products or something in general? - Interviewer replied: up to you. High level though process (Could be detailed with more structure): Considering Meta's vision on building metaverse, where meta currently has AR/VR products li"See full answer

Anonymous Grasshopper - "I'd like to start by understanding the basic scope of the change we've observed. Who is the user? Lyft is a two-sided marketplace so it could be the driver or rider. -Driver When did the change happen? Was it slow or a sharp drop-off? - sharp, 2 weeks ago Was there a specific geographic region? Urban v suburban? - no trends Cancelling can happen at several points in ride acceptance, is there a particular point where we see most cancellations? - just after accepting a ride"See full answer

Yair G. - "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer

Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers. Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience. Post Booking User Flow User receives a post booking confirmation (date/time"See full answer

Aeshvarya J. - "Clarifying questions : When we speak about video buffering, are we looking at long video (more than an hour), medium video, short videos and shorts? I will assume its all video types. Is this was a steady increase or sudden one and over what time period? I will assume sudden one over last week? Has we experienced any such issues in the past or trends? I will assume no. Are we experiencing this globaly or for some region? I assume globaly The KPI we are measuring is Average Video Buffering T"See full answer

Raoul S. - "Total number of successful conversations (Weekly). Success measured by sharing AI output or success indicators (e.g. Like)"See full answer

Vasanth M. - "The question is about the decision to show the right # of photos in Facebook. Clarifying questions : Is this specific to Consumers or Business users ? Is there an drop or impact to the current metrics in terms of user engagement or the time spent on the post Are there any pain points to solve in terms of technical details like page loads etc.? Let's start with the users. There are 2 categories of users - Creators and Consumers. This can be further classified to say creators - Indiv"See full answer

Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer

Satej M. - "Problem Statement: 10% of Netflix users are inactive. How would you investigate? Clarifying Question: Define inactive users? Assuming these are the users who have not logged Netflix for last week/last month etc Time span to measure inactive users? Assuming inactive users are inactive from last week. Investigation Questions: Has there been a change or error logged on the analytical tool we are measuring "Inactive users" metric? Does the metric show Netflix inactive"See full answer