Analytical Interview Questions

EssGee - "I think i would start by asking what's driving the strategy for testing new ad formats? Possible options could be Increase monetization? Improve ad effectiveness? Any other objectives? Assuming that its both 1&2 - we want to test new ad formats to gauge if these are more effective and lead to higher monetization Ground the conversation into current scenario Instagram Reels is aa short form video platform that users use to showoff their creativity Reels is a relatively new addition to"See full answer

Niranjan M. - "Interesting question. Let's take a step back and focus on the WHAT and WHY of Google Flights. The narrative for Google Flights as a product or platform imo is: As a platform, I wish to make flight information available, so that users can make knowledgable decisions based on their travel needs. So essentially, it helps users by providing information, so that they can make optimized decisions. In order to determine if Google should introduce ads, we should consider the impact on both val"See full answer

Ram - "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"See full answer

John H. - "The production must be something that people enjoy and do not shun as fake. Because of this, I would add some kind of likeliness factor to see if people would enjoy it. This strategy can even be done as a survey or something similar beforehand."See full answer

Neha A. - "FB Vision Why is this problem important - bad ads can drive customer churn and pose reputational risks in terms of law suits. What is a bad ad defined as - we will exclude ad relevance. any ad that is inappropriate, harmful, and misleading. What is the user journey >> Businesses creates ads, ads are verified by FB team who will remove any bad ads, ads get published after verification, user sees the ads, reports if they dont like it, and the team verifies it again and if bad, removes it. N"See full answer

Aeshvarya J. - "Clarifying questions : When we speak about video buffering, are we looking at long video (more than an hour), medium video, short videos and shorts? I will assume its all video types. Is this was a steady increase or sudden one and over what time period? I will assume sudden one over last week? Has we experienced any such issues in the past or trends? I will assume no. Are we experiencing this globaly or for some region? I assume globaly The KPI we are measuring is Average Video Buffering T"See full answer

Alibi M. - "I would answer this question using MECE framework: Profit = Revenue - Costs. Revenue = # customers * price In case of the trading platform, this could be translated into avg. trading activity per user * avg. commission rate . Ask if there has been any recent change to Active users or their trading activities. Similarly, ask if the commission rate has been changed recently. Based on this information, you can then identify the problem and get to the root cause of this. Similarly with Costs. "See full answer

Anonymous Muskox - "Interviewer : How would you reduce ride cancellation on Uber ? Shailesh : Okay before I jump onto the solution, I would like to clarify some points for better understanding. So ride can be cancelled from the both the parties rider and the driver ? So which side are we talking about ? Interviewer : we are seeing more cancellation from diver side. Shailesh : From how long we are seeing this trend ? Interviewer : you can say from an year. Shailesh : Okay, also are we seeing these cancellations from"See full answer

Michelle D. - "I'd approach this first with a clarifying questions geared towards fraud prevention as these are going to be important to actually finding a root solution. I'd want to take cues from the interviewer in order to then identify potential hypotheses. Clarifying questions: How is fraud calculated? It's important to clarify the metric used to know that fraud is increasing. For example, is this a percent of all customers or transactions? Is the fraud that the merchant reported confirmed fraud"See full answer

Dheeraj sai P. - "The traffic congestion is said to be messedup by vehichles on road.While technically it is said to be a server issue or any other.By using some advanced tech I go to solve that."See full answer

Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

Danyal R. - "Start with OpenTable's goal: making reservations easier for customers. If user's are having bad experiences then that impacts the key metrics ( # of bookings), create a negative brand perception with the potential to lose customers. Focus on ecosystem: customers making reservations & merchants/businesses each have different pain points. For the sake of time, focus on customer's experience. Post Booking User Flow User receives a post booking confirmation (date/time"See full answer

Jonathan S. - "To clarify the question, we need to know What portion of “food” are we discussing? All groceries, cold ready-to-heat meals, meal kits, hot meals, or something else? Finding “something else” presents the opportunity to invent a new sector of the business that leverages Amazon’s unique strengths. That’s more likely to be a winner idea, from Amazon’s perspective and the interviewer’s opinion of you, than copying some other company’s existing approach. But it’s also possible the interviewer has a"See full answer

Sandy L. - "Clarify Functionality: Watch is a tab in FB app where people can upload and view Videos. What's the redesign? We collapsed the reaction and comment bar so people can see more videos and spend more time watching videos. What's the objective of the redesign? To help people discover and watch more videos they'll enjoy._ Structure To decide whether or not to ship this redesign, i'd like to go over. How does the Watch Tab fit into FB's mission and what's its goal? What's the long-"See full answer

Stanislav I. - "First, take a BIG short position in Tesla stocks!"See full answer

Yazeed - "I began by defining Booking.com as a marketplace or a platform, matching between supply and demand, with a transaction in the middle (payment/booking process). This structure allows me to categorize potential cancellations into three main channels: demand, supply, and transaction. Cancellation Scenarios: a. Demand (Guests/Travelers): Change of Plans: Guests might change their travel plans. Found a Better Deal: They might find a better deal elsewhere. Errors in Booking: Accidental booking o"See full answer

Brandy L. - "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "See full answer