Analytical Interview Questions

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

M N. - "What is rider cancellation? Is it a rider requesting a ride but hitting the cancel button after the driver is on their way? Yes. I can see why it's concerning since that affects our # of completed rides and driver earnings. Let's try to understand the root cause. Rider cancellations have increased in what time period? We noticed it last week. Was it slowly dropping for a while or did we notice it only last week? It was a sudden drop last week How did other metrics behave last week? For eg,"See full answer

Nikita B. - "Mission: Tiktok's mission is to inspire creativity and Joy. Any business wants to make sure that they are serving the value to their customers: For TikTok customers are: Viewers 2. Content Creators 3. Advertisers So few metrics we could measure are: Time spent/day Total no of videos created/day engagement rate = users who interacted in one of the meaningful action on Tiktok / total users at a day level either likes, share, watched vide for at least 5 mins, created video "See full answer

Darpan D. - "Clarifying questions and Assumptions ChatGPT search means the search function inside the chat app? OR ChatGPT search Chrome extension? Assumption: Search inside the chat app. Is there any location restriction in this analysis? Assumption: USA only. Is there any user segment restriction in this analysis? Assumption: All user segments. Are we assuming the ChatGPT search already exists or going back in time before the ChatGPT search existed? Assumption: Go back in time"See full answer

Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer

Akshai V. - "When are you talking about Sales Is the Number of Items that have dropped or GMV dropped ? If the GMV has dropped then clearly there is a drop in the Price of Items ? Is there any category or White Goods which have lead to decrease in the Price of Goods ? Is there a Long Term Promotion running By the Marketing and not because of it ? A customer Journey in a typical Market Place is that customer adds items to car Go To E-Commerce Site -----> Search--->Add Items to Bag"See full answer

Shivam B. - "To address this question, I'll assume that Horizon Worlds is a virtual reality platform offering immersive experiences and content to users. As a Product Manager at HW, my approach would be to focus on metrics that align with the growth stages of the product. I'll use the AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) to guide our analysis. Assumptions: Horizon Worlds is primarily a content-driven virtual reality platform. The business model includes both free"See full answer

Elisa L. - "Being a marketplace, there are two users that Uber wants to satisfy: the rider and the driver. I think the ultimate success metric is related to how well riders and drivers get matched. The ultimate goal for the rider is to get to their destination as efficiently as possible. Some concerns for the rider may be Matching with drivers Minimizing waiting time waiting to be matched and waiting for the driver to arrive Ease of pick-up and drop-off (ie. Driver coming from the opposite side of t"See full answer

Greg L. - "From chatGPT: If Coinbase's net income is 10% less than it was last month, several actions can be considered to address the decrease in profitability. Here are some steps that might be taken: Conduct a Detailed Analysis:Investigate the reasons behind the decrease in net income. Analyze key financial metrics, transaction volumes, fee structures, market conditions, and any external factors impacting revenue. Expense Review:Review and analyze operating expenses. Identify areas where"See full answer

Shubham K. - "For larger audience of the platform, Flipkart is an e-commerce website like Amazon in India. Gather more information 15% decline in comparison to last week, last month, last quarter or last year or across a particular sale duration that runs at a fixed frequency like Big Billion Days (similar to Great Indian Festival which Amazon puts up) Across a particular item, category, brand or overall. From which flow like Wishlist to cart, Product detail page to cart, Product comparison to c"See full answer

Anonymous Shrimp - "I would start off by talking about the goals of this feature. What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users. The mission of Facebook is to connect people across the globe. Instagram, which is a p"See full answer

Srilaxmi C. - "Step 1: Clarify Before delving into the metrics, should I consider the current state of Google or when it just launched? Here, I am assuming the current state of Google. Google is currently a company that makes approx $15) billion in Revenue and 90 % of the revenue comes from Ads. Ads are core for Google's business and Google is the major player in the market Step 2: Goals: The main goal is to maximize revenue through effective Google Ads campaigns. This means ensuring that the campaign"See full answer

Aeshvarya J. - "Food delivery apps : Food delivery apps are clear example of demand and supply functions, Both end need to monitored closely. Ecosystem : Order placer, Restaurant and Food delivery Platform Value : Order placer find value when they can order food at home from their fav restaurants. Restaurant find value when they make sell via order coming in and probably good reviews which marks future growth. Food delivery platform when orders are being placed. North star metrics : # of order delivered Bre"See full answer

Reach G. - "What is Facebook Live? Facebook Live is the posting of a live video -> Virtual events, QA, conversation, presentation/performance. It can be on your Facebook page, event, or group. Mission Facebook's mission is to connect people and bring the world closer together. The mission of Facebook Live, from my perspective, is to enable individuals to engage ( message), discuss, and learn in real-time with their role models, influencers, and others to discover and establish stronger connect"See full answer

Ekta M. - "Define the feature A virtual card number is a temporary or disposable card number generated by your credit card issuer or financial institution. It is designed to protect your actual credit card information during online transactions. Its main purpose is the security of your actual credit card. Clarification questions No questions What is the purpose of the feature? Enhanced Security: Using a virtual card number protects your actual credit card details from being exposed to potentia"See full answer

Prateek S. - "Before jumping in to answer, I want us to be on the same page regarding a few things: I am the PM for Coinbase app; not for coinbase pro or wallet etc. The very fact that a token will list on Coinbase increases the price / market activity around the token. We want to create a process which takes this into consideration. Users trust coinbase. Therefore, the assets listed on coinbase need significant vetting before they can be put on the system. Technology integrations - How much work"See full answer

Anonymous Muskox - "Goal/Vission of company Understanding of Whatsapp -> Whatsapp platform for people where they can connect with people remotely, they can chat with them, they can do a video call, they can send pdf, location, contacts, etc. Basically, clarify your understanding of WhatsApp. Whatsapp Goal -> connecting the people remotely in a hassle-free manner Vission 3-4 years down the line -> More engagement and retention of the users. For this vision what is the user's intended action Define"See full answer

Praveen - "First, I would like to discuss and align what is meaningful social interaction. Given facebook's mission to empower users to build communities and get people closer, it is important that users have "meaningful social interaction" The goal of defining this metric is to use this as a north star or success metric around any efforts to increase engagement. It can also help with ads targeting/monetization by showing ads only during deeper interactions and hence might get better yield. Given faceb"See full answer