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Coursera Product Marketing Manager Interview Questions

Review this list of 5 Coursera product marketing manager interview questions and answers verified by hiring managers and candidates.

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Behavioral Product Strategy Product Design Analytical Program Sense Estimation Technical Execution Project Management Cross-Functional

Asked at Coursera • 4 years ago
If sales decreased in a particular month, what would you do?
Product Marketing Manager
Behavioral
1 answer I was asked this
"Clarifying questions: Are we looking at a trend? YoY/MoM/WoW No, last year the numbers were fine. Is the decrease gradual or sudden? This seems like a sudden decrease MoM. Last month we were on target to meet our goals. Is this across all products or is it specific to a product? This is specific to one product. Is this region-specific or across all markets? Across all markets Ok, this gives me some idea that this product which is part of our p"
Jane D. - "Clarifying questions: Are we looking at a trend? YoY/MoM/WoW No, last year the numbers were fine. Is the decrease gradual or sudden? This seems like a sudden decrease MoM. Last month we were on target to meet our goals. Is this across all products or is it specific to a product? This is specific to one product. Is this region-specific or across all markets? Across all markets Ok, this gives me some idea that this product which is part of our p"See full answer
Product Marketing Manager
Behavioral
Asked at Coursera • 4 years ago
How would you increase retention for Coursera's self-service model for teams?
Product Marketing Manager
Product Design
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Product Marketing Manager
Product Design
Asked at Coursera • 4 years ago
How would you target consumers to drive enterprise sales?
Product Marketing Manager
Product Design
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Product Marketing Manager
Product Design
Asked at Coursera • 4 years ago
How would you segment website visitors to optimize self-service signups?
Product Marketing Manager
Product Design
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Product Marketing Manager
Product Design
Asked at Coursera • 4 years ago
How would you position Coursera's enterprise offerings?
Product Marketing Manager
Product Design
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Product Marketing Manager
Product Design