Analytical Interview Questions

Dhruv M. - "During my internship at Insighta Analytics, our team was planning to prioritize a marketing campaign focused on customer acquisition through social media ads. The marketing lead was confident this would yield the best ROI based on past success. I was tasked with supporting the strategy by analyzing customer engagement trends. But as I dove into the data, I started to question whether the current direction was the best use of our budget. I analyzed customer conversion data from the last two quart"See full answer

Olasile A. - "How would you decide on ad placement on Pinterest? First I would ask clarifying questions as to the reason why no ads have been placed in the top left section of the page feed. Is this more strategic to Pinterest's mission? Is this by design to lay out the architecture of the page feed this way? In the prompt, it is explained that the company is targeting revenue increase as a goal this quarter. Are there alternatives means to generate more revenue in order not to compromise our values an"See full answer

Chayan R. - "Clarifying questions: You said on average, having 5 reviews can have positive impact, so I am assuming we will plan to pay for 500 reviews. Is that correct or am I missing anything here ? One information which seems to be missing here to come up with the exact price per review is the number of active visitors from which we are calculating the sales conversion rate. Do we have that information or I should include that as a variable in the price per review. ( assuming we are taking that as a var"See full answer

Adib M. - "Useful article on API migration https://www.linkedin.com/pulse/tips-successful-api-migration-pooja-nihalani/"See full answer

M N. - "Driver retention is important to ensure growth since we need healthy retention of existing drivers while we acquire new drivers so that we meet growing demand. Should we look at a specific driver segment to improve retention? We might divide the drivers by their age on the platform: New drivers(less than 3 months since first ride), Medium age (3mos to 1 year), Long term(1+ years). Let's focus on the medium term since I assume them to be the biggest segment. Now lets try to list out possible pr"See full answer

Julien C. - "👇 Your feedback is very much appreciated 👇 Defining metrics: Activation Mobile downloads New user registration Retention and Engagement Nb messages sent Average nb of contacts per user Nb groups Monetization CAC LTV ARPU MRR Prioritizing: What matters most for WhatsApp right now is Engagement. I would therefore prioritize these three: Nb messages sent Average nb of contacts per user Nb groups"See full answer

Pablo S. - "1) Product, the value and the users this business has Product: Yelp is a platform that connects local businesses with people looking for those services. Value: Yelpers can connect with them / book appointments or make reservations with a good amount and quality of reviews per business. For businesses, it is a way to get visibility and find new demand with an easy setup. Users: Local businesses (offering): successful when they are booked. Searchers / demand: successful when"See full answer

Katie - "Union−Find -We illustrate our basic approach to developing and analyzing algorithms by considering the dynamic connectivity problem. We introduce the union−find data type and consider several implementations (quick find, quick union, weighted quick union, and weighted quick union with path compression). Finally, we apply the union−find data type to the percolation problem from physical chemistry. Analysis of Algorithms -The basis of our approach for analyzing the performance of algorithms is th"See full answer

SG - "Clarifying questions - Alexa HW, Alexa SW, Alexa particular feature? Assumption - Pick any. Picking HW due to relevance with my background. Any particular pain point that we are trying to address, or any specific goal that I should be aware of? Assumption - None. Mine to pick. Goal for Amazon is to be the most customer centric company. To extend the same vision - With Alexa HW our goal is to provide the best customer experience possible. **Restating problem state"See full answer

Madhu K. - "Define success for Youtube search I would start with clarifying questions / assumptions, followed by mission of YouTube (YT). I would then list down a few metrics that would be guided by the goal of YouTube and which user actions link to that goal and finally which of them should be used to define success. Clarifying questions: When you say YouTube search, can I assume only text search for now and exclude voice search ? Interviewer: Thats fine. We can stick to text search for now. "See full answer

Aimable - "Clarifying question: Is there a goal that we have in mind? Fb mission: empower people to create community and bring the world closer together IG shops as I understand are the marketplace on IG, where users can view items listed for sale by creators/businesses and also search for specific items or categories. Users can actually buy through shops instead of getting navigated to the original business website. IG shop goals: Businesses continue to face the challenges of selling onli"See full answer

Jim T. - "In the end I said number of bookings, but explained how I would get there. I talked about the company's mission first (which I didn't know but guessed it was something about making it easier or more accessible for people to travel) and then talked about a few potential metrics that could fit (bookings, NPS, etc). But in the end I explained that number of bookings is not only tied to their core value proposition, but it also reflected a happy customer base on both sides of the transaction (renter"See full answer

BePostive - "· How well the team is self-motivated and contributing overall success of the company by releasing high quality bug prone releases · Growth of their team members · Does the manager encouraging and supporting career switch based on the individual desire or passion"See full answer

Pm P. - "Since success metrics is a very broad term, to dive deep into WCS - What constitutes success. What is the objective of the company/product, north star/mission of the organization or product? Dependent on the company, market, the industry they play in. As an example: Facebook's mission is now empowerment, bringing the people together and giving them the power to build communities. Every part of its product aligns in one way or other with this goal. Be it, its Web/Mobile platform, Instagram,"See full answer

Rahul J. - "Netflix Solves a problem that's mass market High importance and people actively looking for new solutions Value proposition Variety of content reasonable prices for tier 1, 2 and 3 cities Available on mobile, desktops and tablets Business model: subscription based, Revenue = f { # of users, lifetime of subscription, fee charged to user } --> Should Improve engagement to increase lifetime. User journey: Find content: Search for it / take a recommendation Watch it Give"See full answer

Shashi R. - "How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so Do we mean to improve the daily retention or weekly/monthly retention? Take a call I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis Has retention dropped recently, or do we just need to"See full answer

M N. - "Goal: Merchant growth. Any new market/category? downstream is revenue growth Users: small, medium, large (plus) Focusing on small - biggest, highest need rn Focus on small - entrepreneurs, offline to online, switchers picking entre Needs: onboarding catalog creation inventory mgmt order mgmt fulfillment Not enough tech resources for marketing&ads onboarding personalized onboarding based on product,size,location,experience, target segment s"See full answer

Will P. - "The first step is to clarify what the interviewer means by a sales decline. Questions I would ask here include: Did sales drop suddenly or gradually? What is the magnitude of the sales drop? Are sales down for a specific product? Are sales down for a specific channel (drive-thru, walk-in, etc.)? This series of questions is to make sure we are on the same page when we say 'sales are down.' We may not know the why yet, but the what should be easy to align on. Otherwise, how would"See full answer

Alex S. - "One of the better videos!"See full answer