Analytical Interview Questions

Dhruv M. - "During my internship at Insighta Analytics, our team was planning to prioritize a marketing campaign focused on customer acquisition through social media ads. The marketing lead was confident this would yield the best ROI based on past success. I was tasked with supporting the strategy by analyzing customer engagement trends. But as I dove into the data, I started to question whether the current direction was the best use of our budget. I analyzed customer conversion data from the last two quart"See full answer

Simran M. - "Clarifications: Netflix is a streaming service and homepage serves the first entry point after a user has been logged in to their respective profile. Homepage helps users find a relevant content for them to watch, among other features like "Continue watching" or games. Mission: Netflix's mission is to entertain the world. Goal: As a PM of homepage, the goal of the feature is to let the users find relevant content of their interest. This feature ties to the mission in a way that lets the user"See full answer

BePostive - "· How well the team is self-motivated and contributing overall success of the company by releasing high quality bug prone releases · Growth of their team members · Does the manager encouraging and supporting career switch based on the individual desire or passion"See full answer

M N. - "Goal: Merchant growth. Any new market/category? downstream is revenue growth Users: small, medium, large (plus) Focusing on small - biggest, highest need rn Focus on small - entrepreneurs, offline to online, switchers picking entre Needs: onboarding catalog creation inventory mgmt order mgmt fulfillment Not enough tech resources for marketing&ads onboarding personalized onboarding based on product,size,location,experience, target segment s"See full answer

Will P. - "The first step is to clarify what the interviewer means by a sales decline. Questions I would ask here include: Did sales drop suddenly or gradually? What is the magnitude of the sales drop? Are sales down for a specific product? Are sales down for a specific channel (drive-thru, walk-in, etc.)? This series of questions is to make sure we are on the same page when we say 'sales are down.' We may not know the why yet, but the what should be easy to align on. Otherwise, how would"See full answer

Alex S. - "One of the better videos!"See full answer

Varun J. - "Feel free to download the full assignment (with screens) here: https://www.varunja.in/blog/assignment, cheers! Expected Outcome: Users: What do you know about the users of WhatsApp? What do they want? Features: What features will you build? Prioritization: What will be in your MVP and what will be in your 2.0 version? After you have decided on the MVP: Engineering: How hard is this to build? How long might it take? Are there ways to build a solution more"See full answer

Pm P. - "Since success metrics is a very broad term, to dive deep into WCS - What constitutes success. What is the objective of the company/product, north star/mission of the organization or product? Dependent on the company, market, the industry they play in. As an example: Facebook's mission is now empowerment, bringing the people together and giving them the power to build communities. Every part of its product aligns in one way or other with this goal. Be it, its Web/Mobile platform, Instagram,"See full answer

Vishal S. - "Product Understanding - Push notifications are pop up notifications received on the device (phone, tablet etc.) sent by various Meta apps whenever a new post has been made or a new message is received Clarifying Questions - Is is specific to one device? Is it specific to one product? Is it specific to one region? Is it specific to one OS? Is this as a result of changes to algorithm/UI? Existing or a new feature? Assumptions - KPI calculation will only be for users who h"See full answer

Shashi R. - "How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so Do we mean to improve the daily retention or weekly/monthly retention? Take a call I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis Has retention dropped recently, or do we just need to"See full answer

A F. - "Clarifying questions: 1M users- are these paying users? Daily active users? Once we know which users, we look at certain areas of initial investigation for patterns: Dashboards: Is this a flaw in the dashboard, or metrics pipelines not running? (Assuming not a problem) Geography: Are these users in a certain geolocation? (Ex: China bans the use of Netflix?) Users segments: Are these certain age group (kids, where parents might have restricted) or first-time users (they watched only one"See full answer

Roy C. - "Note: This is my answer that I generated loosely while I was practicing this question. I didnt want to go down the product design framework as this is more of an execution question, so I came up with my own zombified framework to focus more on strategy + execution. Open to feedback on my answer - understand its not the most perfect! Question: How would I launch a digital library product as a Google PM Clarifications: Standalone product? : standalone Region specific: No (up to me) Goa"See full answer

Danyal R. - "Clarify the Issue: Begin by asking for more context about the specific issue they're referring to. This demonstrates your ability to gather information and make sure you have a clear understanding of the problem at hand. Assumption: biggest issue is decrease in north start metric: # of bookings Prioritize and Define Goals: Once you have a clear understanding of the issue, outline the goals you'd like to achieve in solving it. Increasing booking conversions, reducing friction in the bo"See full answer

PTL - "Clarify the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it. this is a rider feature. It is not used by the driver to specify where they want to pick up riders Feature goal Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location User Journey assuming they have already set the default location they open the app cl"See full answer

Debajyoti B. - "Long wait time can be the result of the following issues- park doesnt have a website/app to book tickets/pass park HAS a website/app but doesnt provide any early access (time slots) or premium tickets(not required to stand in a queue) considering avg ride time to be MAX 20 mins, its possible that crew members are not efficient in setting up rides making gap time longer some manual adjustments(time consuming) needed to be done after every ride check whether ALL popular rides have a simi"See full answer

Sneha S. - "Clarifying questions and assumptions: Personalised news feed is the culmination of curated posts, events, ads , videos, etc that is unique to each user. potentially this means that no 2 feeds are the same. I am assuming we are talking about the Facebook Blue app, since the term Newsfeed is generally associated with this app although the feed on Insta too is personalised. Thank you for this question. here is how i would structure my thoughts on arriving at success metrics for Personalised Ne"See full answer

Praniti S. - "Google VR mission - my understanding is to provide user an immersive experience where your room is the exploration ground/canvas and consumer has limitless possibilities What i know about VR : VR umbrella: Daydream and Cardboard VR devices: Headset/Cardboard/Desktop/Mobile VR product: Google Maps VR/ Carboard VR/Youtube VR/ TiltBrush/ Blocks VR feature: High quality video/ low latency video? Which product are we adding a new feature to? Tilt Brush which device are we implementing the new feat"See full answer