Analytical Interview Questions

Pradeep kumar S. - "The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives. For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use: Impressions: How many unique and total viewership of the ad Exposure: the average number of times an ad is served per person. Engagement Rate: how many click t"See full answer

Soso K. - "Clarification: This is only for Facebook and not for Instagram, whatsapp etc. Facebook Hashtag helps Meta users to drive visibility into user posts as well as help categorize a post, feeling to what others in the community might be feeling. This helps bring the community together and that aligns with the mission of Facebook, which is to bring the world closer. This feature is also not a new feature in overall social media landscape, Twitter did it before and gained instant popularity. Wit"See full answer

Anonymous Chinchilla - "Advice would be really appreciated! Clarification: To download the app, do users need to go to the app store/or open a web browser to click download? [Assume the interviewer said it is up to me] Approach : summarize the overall process of sharing listing out how could we optimize every step in the process to make sharing features effective ranking each feature by their priorities setting metrics, perform A/B tests and evaluate results. **Step1: Summarize Shari"See full answer

Anonymous Goat - "Comprehend the Situation: What is the goal?The goal is to introduce an ACH payment method in the United States for Netflix. Why is this important?ACH payments can offer a convenient and cost-effective payment option for customers. Who are the stakeholders?Stakeholders include Netflix customers, the product team, finance, legal, and compliance teams. How does ACH work? transaction flow and potential benefits. Identify the Customer: Recurring subscribers and"See full answer

PTL - "Clarify the default pick up location/pin feature - I'm assuming it lets you define a location in settings that is used for pickups unless you over ride it. this is a rider feature. It is not used by the driver to specify where they want to pick up riders Feature goal Make it simpler for the user to book a ride as they no longer need to type in an address when going to the default location User Journey assuming they have already set the default location they open the app cl"See full answer

Anuradha T. - "Clarifying questions: What kind of users are we talking about? Internal or external ? (Assumption: External) When was this issue discovered? (Not so long ago) Is this specific to a particular geographical location ? (Answer: No) External: Geography, time ? Internal: Pain points: Technical - latency, lag Engagement - Less engagement available on website , users are bored while waiting for their search results to appear Review - Explore platform options for users to review their experie"See full answer

Shiva S. - "Car sharing app, like an airbnb but for cars. Assuming for the US market. Goal: Awareness , Acquisition, Engagement, Retention Getting new users to take more rides User Segments: Owners Have a spare car not being used Don't have to purchase the car Own unused premium cars Looking at Turo as an investment option when making a car purchase decision Renters Rent for work trips Rent for vacations Rent during a short stay in town _Family and Indivi"See full answer

Vinayak A. - "First thing I would do is dig deeper into the problem. Starting off with the data source suggesting the drop of 10%. Next is investigating - what does drop in traffic mean? For example - 10% drop in logins, email traffic, email creation. Next, once I identify the its for example an issue with logins, I would like to drill a deeper into further isolating the problem based on geography, operating platform (mobile/desktop), specific time of day, any other information I could get. At this point,"See full answer

RestlessMonk - "Below data was given in a an excel. Data of 6 weeks, at a weekly level of COVID samples collected and tested Age Group, Population size, # tested, # positive, gender My approach: Tried to understand the trend of positivity rate of each group across weeks and cumulative level There is no variation across weeks, and each cohort exhibited similar pattern in all the weeks. So looked at cumulative data of 6 weeks. No clear goal/objective set by the interviewer for vaccine distributio"See full answer

Sadhana U. - "Know your audience Understand who the end user is and their role within the organization. Adapt technical lingo to lingo that can be understood by the end user. Diagrams of functions with less dense text is helpful for non-technical users. If it presents like a Manual, that's a turnoff. If it presents like a Guide, non-technical people can follow it. Simplify the problem By simplifying the problem you can explain it to your client in her/his own words. Try to use examples from the client'"See full answer

Ash J. - "Clarify: Has metric definition changed for what the NSM is and app startup time?-->No Are we sure that this not just a correlation and causal? For e.g. We would need to dive into a few different technical buckets around regional, version and other features launched-->No Time period: Is it over the same time period?--> Yes Goal: FB goal: Empower people to build community and bring world close"See full answer

Akhil S. - "solving too much demand and not enough supply; look at how many users are unable to find a ride within a reasonable amt of time (to be defined) would would increase prices everytime someone doesn't get a ride at small intervals. In a few minutes, the prices would increase to an equilibrium."See full answer

José N. - "My clarifying questions : what's the impact of the bug ? / responses : intermittent, no platform stability at risk, but a feature, many customer rely on this buggy feature what's the estimation of the user impacted ? / responses : 65% of the users how long to figure out a solution ? / reponses : 1 week My action plan : delay the publish of the release in order to protect the brand identity and customer trust talk to the big customer to explain the situation with transparency and nego"See full answer

Preethi R. - "A peer-to-peer car rental is a 2-sided marketplace, with two types of users : 1) those who want to rent a car (demand), 2) those looking to rent out their car (supply). So, there are two main challenges for us to solve for through our MVP: 1) the classic (critical mass) marketplace problem of ensuring enough demand and supply. Either side will not find the product useful unless, there is enough of the other group of users, 2) In the case of peer-to-peer car rental, we are also trying to change u"See full answer

RockyBalboa - "Clarifying question(s): what constitute a COVID related search? is it more on number of cases by geography, virus strains, vaccine information etc. ? Besides engagement is there anything we should take into account? Which personas are likely to be targeted: Journalists gathering more information for reporting Doctors and SMEs Common crowd with moderate to advanced education on health and safety measures and likely type of at-home entertainment Pharmaceuticals orga"See full answer

Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows: Ask clarifying questions List potential high level reasons Gather Context (TROPIC)Time Region Other features / products (internal) Platform Industry / Competition Cannibalization Establish a theory of probable cause Test theories Propose solutions Summarize "See full answer

UoP - "What goals would you set for Reels recommendation engine? Clarification: Is this Reels on Instagram, FB? Which ones do you mean? -Instagram What does this feature cover- Reels recommendation engine- showcases a new video to the user when tapped User can Like, comment , add reel to the story, remix this reel, save, report, not interested Why is this done? Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose users, creators, brands to TikTok Mission "See full answer