"Advice would be really appreciated!
Clarification:
To download the app, do users need to go to the app store/or open a web browser to click download? [Assume the interviewer said it is up to me]
Approach :
summarize the overall process of sharing
listing out how could we optimize every step in the process to make sharing features effective
ranking each feature by their priorities
setting metrics, perform A/B tests and evaluate results.
**Step1: Summarize Shari"
Anonymous Chinchilla - "Advice would be really appreciated!
Clarification:
To download the app, do users need to go to the app store/or open a web browser to click download? [Assume the interviewer said it is up to me]
Approach :
summarize the overall process of sharing
listing out how could we optimize every step in the process to make sharing features effective
ranking each feature by their priorities
setting metrics, perform A/B tests and evaluate results.
**Step1: Summarize Shari"See full answer
"The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"
Pradeep kumar S. - "The primary goal of the adtech platform is to precisely target your audience online, that can reap great rewards for your marketing and revenue objectives.
For that we have to define Program Success Metrics. Here are six key metrics for technology companies used by leading advertising providers such as Facebook and Google use:
Impressions: How many unique and total viewership of the ad
Exposure: the average number of times an ad is served per person.
Engagement Rate: how many click t"See full answer
"Clarifying questions:
What kind of users are we talking about? Internal or external ? (Assumption: External)
When was this issue discovered? (Not so long ago)
Is this specific to a particular geographical location ? (Answer: No)
External: Geography, time ?
Internal:
Pain points:
Technical - latency, lag
Engagement - Less engagement available on website , users are bored while waiting for their search results to appear
Review - Explore platform options for users to review their experie"
Anuradha T. - "Clarifying questions:
What kind of users are we talking about? Internal or external ? (Assumption: External)
When was this issue discovered? (Not so long ago)
Is this specific to a particular geographical location ? (Answer: No)
External: Geography, time ?
Internal:
Pain points:
Technical - latency, lag
Engagement - Less engagement available on website , users are bored while waiting for their search results to appear
Review - Explore platform options for users to review their experie"See full answer
"Install was sudden or gradual.
Let’s we are seeing it from last month.
It it happening in any particular country or location?
Let’s say india only.
Have we seen any bad PR issues from our competitors?
Let’s say no.
Have we launched any new song from any famous singer in the last month?
Let’s say no.
Only installs are increased or free to premium conversion is also increased.
Let’s say yes we have seen increase in free to premium conversion also.
Have we launched any new market campaign with extr"
Rudra pratap S. - "Install was sudden or gradual.
Let’s we are seeing it from last month.
It it happening in any particular country or location?
Let’s say india only.
Have we seen any bad PR issues from our competitors?
Let’s say no.
Have we launched any new song from any famous singer in the last month?
Let’s say no.
Only installs are increased or free to premium conversion is also increased.
Let’s say yes we have seen increase in free to premium conversion also.
Have we launched any new market campaign with extr"See full answer
"Define Product:
Facebook events lets people organize gatherings in the real world with people on Facebook. As a creator, you can create public or private event, set date/time/location, invite people. Invitees can see these events, view who’s coming and provide an answer (RSVP). They can share events with their connections.
Define Metric:
Clarify which specific success metric has dropped?
Assume it's the Avg # of responses (rsvp) per event that has dropped
Clarify how mu"
Yespm T. - "Define Product:
Facebook events lets people organize gatherings in the real world with people on Facebook. As a creator, you can create public or private event, set date/time/location, invite people. Invitees can see these events, view who’s coming and provide an answer (RSVP). They can share events with their connections.
Define Metric:
Clarify which specific success metric has dropped?
Assume it's the Avg # of responses (rsvp) per event that has dropped
Clarify how mu"See full answer
Analytical
Execution
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"By looking at QPS prolly! I mean that's the success metric for it after all, right? Maybe not, love to know your thoughts down below."
Palak A. - "By looking at QPS prolly! I mean that's the success metric for it after all, right? Maybe not, love to know your thoughts down below."See full answer
"Car sharing app, like an airbnb but for cars.
Assuming for the US market.
Goal: Awareness , Acquisition, Engagement, Retention
Getting new users to take more rides
User Segments:
Owners
Have a spare car not being used
Don't have to purchase the car
Own unused premium cars
Looking at Turo as an investment option when making a car purchase decision
Renters
Rent for work trips
Rent for vacations
Rent during a short stay in town
_Family and Indivi"
Shiva S. - "Car sharing app, like an airbnb but for cars.
Assuming for the US market.
Goal: Awareness , Acquisition, Engagement, Retention
Getting new users to take more rides
User Segments:
Owners
Have a spare car not being used
Don't have to purchase the car
Own unused premium cars
Looking at Turo as an investment option when making a car purchase decision
Renters
Rent for work trips
Rent for vacations
Rent during a short stay in town
_Family and Indivi"See full answer
"First thing I would do is dig deeper into the problem. Starting off with the data source suggesting the drop of 10%.
Next is investigating - what does drop in traffic mean?
For example - 10% drop in logins, email traffic, email creation.
Next, once I identify the its for example an issue with logins, I would like to drill a deeper into further isolating the problem based on geography, operating platform (mobile/desktop), specific time of day, any other information I could get.
At this point,"
Vinayak A. - "First thing I would do is dig deeper into the problem. Starting off with the data source suggesting the drop of 10%.
Next is investigating - what does drop in traffic mean?
For example - 10% drop in logins, email traffic, email creation.
Next, once I identify the its for example an issue with logins, I would like to drill a deeper into further isolating the problem based on geography, operating platform (mobile/desktop), specific time of day, any other information I could get.
At this point,"See full answer
"Clarify:
Has metric definition changed for what the NSM is and app startup time?-->No
Are we sure that this not just a correlation and causal?
For e.g. We would need to dive into a few different technical buckets around regional, version and other features launched-->No
Time period:
Is it over the same time period?--> Yes
Goal:
FB goal:
Empower people to build community and bring world close"
Ash J. - "Clarify:
Has metric definition changed for what the NSM is and app startup time?-->No
Are we sure that this not just a correlation and causal?
For e.g. We would need to dive into a few different technical buckets around regional, version and other features launched-->No
Time period:
Is it over the same time period?--> Yes
Goal:
FB goal:
Empower people to build community and bring world close"See full answer
"solving too much demand and not enough supply; look at how many users are unable to find a ride within a reasonable amt of time (to be defined)
would
would increase prices everytime someone doesn't get a ride at small intervals. In a few minutes, the prices would increase to an equilibrium."
Akhil S. - "solving too much demand and not enough supply; look at how many users are unable to find a ride within a reasonable amt of time (to be defined)
would
would increase prices everytime someone doesn't get a ride at small intervals. In a few minutes, the prices would increase to an equilibrium."See full answer
"Know your audience
Understand who the end user is and their role within the organization. Adapt technical lingo to lingo that can be understood by the end user. Diagrams of functions with less dense text is helpful for non-technical users. If it presents like a Manual, that's a turnoff. If it presents like a Guide, non-technical people can follow it.
Simplify the problem
By simplifying the problem you can explain it to your client in her/his own words. Try to use examples from the client'"
Sadhana U. - "Know your audience
Understand who the end user is and their role within the organization. Adapt technical lingo to lingo that can be understood by the end user. Diagrams of functions with less dense text is helpful for non-technical users. If it presents like a Manual, that's a turnoff. If it presents like a Guide, non-technical people can follow it.
Simplify the problem
By simplifying the problem you can explain it to your client in her/his own words. Try to use examples from the client'"See full answer
"Clarifying question(s):
what constitute a COVID related search? is it more on number of cases by geography, virus strains, vaccine information etc. ?
Besides engagement is there anything we should take into account?
Which personas are likely to be targeted:
Journalists gathering more information for reporting
Doctors and SMEs
Common crowd with moderate to advanced education on health and safety measures and likely type of at-home entertainment
Pharmaceuticals orga"
RockyBalboa - "Clarifying question(s):
what constitute a COVID related search? is it more on number of cases by geography, virus strains, vaccine information etc. ?
Besides engagement is there anything we should take into account?
Which personas are likely to be targeted:
Journalists gathering more information for reporting
Doctors and SMEs
Common crowd with moderate to advanced education on health and safety measures and likely type of at-home entertainment
Pharmaceuticals orga"See full answer
"A peer-to-peer car rental is a 2-sided marketplace, with two types of users : 1) those who want to rent a car (demand), 2) those looking to rent out their car (supply). So, there are two main challenges for us to solve for through our MVP: 1) the classic (critical mass) marketplace problem of ensuring enough demand and supply. Either side will not find the product useful unless, there is enough of the other group of users, 2) In the case of peer-to-peer car rental, we are also trying to change u"
Preethi R. - "A peer-to-peer car rental is a 2-sided marketplace, with two types of users : 1) those who want to rent a car (demand), 2) those looking to rent out their car (supply). So, there are two main challenges for us to solve for through our MVP: 1) the classic (critical mass) marketplace problem of ensuring enough demand and supply. Either side will not find the product useful unless, there is enough of the other group of users, 2) In the case of peer-to-peer car rental, we are also trying to change u"See full answer
"What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"
UoP - "What goals would you set for Reels recommendation engine?
Clarification:
Is this Reels on Instagram, FB?
Which ones do you mean? -Instagram
What does this feature cover- Reels recommendation engine- showcases a new video to the user
when tapped
User can Like, comment , add reel to the story, remix this reel, save,
report, not interested
Why is this done?
Competition from Tiktok : Make Reels appealing to Meta userbase so that Meta doesn't lose
users, creators, brands to TikTok
Mission
"See full answer
"This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"
Exponent - "This is another Diagnosis problem. To answer this question, we suggest you use our framework (along with the TROPIC method) to be as thorough as possible. The framework is as follows:
Ask clarifying questions
List potential high level reasons
Gather Context (TROPIC)Time
Region
Other features / products (internal)
Platform
Industry / Competition
Cannibalization
Establish a theory of probable cause
Test theories
Propose solutions
Summarize
"See full answer
"My clarifying questions :
what's the impact of the bug ? / responses : intermittent, no platform stability at risk, but a feature, many customer rely on this buggy feature
what's the estimation of the user impacted ? / responses : 65% of the users
how long to figure out a solution ? / reponses : 1 week
My action plan :
delay the publish of the release in order to protect the brand identity and customer trust
talk to the big customer to explain the situation with transparency and nego"
José N. - "My clarifying questions :
what's the impact of the bug ? / responses : intermittent, no platform stability at risk, but a feature, many customer rely on this buggy feature
what's the estimation of the user impacted ? / responses : 65% of the users
how long to figure out a solution ? / reponses : 1 week
My action plan :
delay the publish of the release in order to protect the brand identity and customer trust
talk to the big customer to explain the situation with transparency and nego"See full answer