"The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"
Kevin S. - "The question given is intentionally very open ended. As the key phrases used are "air travel" which can encompass all parts of the journey not just the airport or flight experience & "improve the perception" which doesn't necessarily require fixing the problem (although you'd hope that was part of the conclusion). In addition, the constraints of time (1-year) and resources ($10M) means you must be very prescriptive.
As such I think it'd be important to ask the following clarifying questions"See full answer
"Acquisition
New sign-ups for Google Drive Service
Google Drive app installs
Activation
Number of users with at least one file since sign-up
Paid Google Drive Users
Engagement
DAU, MAU
Sessions, Frequency
Time spend
Files accessed per session
Task completion - sharing file, setting up automatic back up etc.
Retention
% Repeat Users
% Users Churning out
Google App Uninstalls
Referral
Inviting"
Anil K. - "Acquisition
New sign-ups for Google Drive Service
Google Drive app installs
Activation
Number of users with at least one file since sign-up
Paid Google Drive Users
Engagement
DAU, MAU
Sessions, Frequency
Time spend
Files accessed per session
Task completion - sharing file, setting up automatic back up etc.
Retention
% Repeat Users
% Users Churning out
Google App Uninstalls
Referral
Inviting"See full answer
"I'd like to clarify the question here for better understanding.
Are we targeting any location? Assuming WW
Do we have any demographics of the users? Assuming overall users
Did we see any drop recently in TV watching users metrics for which we want to improve the watch time on TVs? No, in general we want to improve this area.
Are we looking to improve the overall Netflix watch time on TV, not to acquire new users? Correct.
As Netflix is offering content of so many genres of con"
Vijendar K. - "I'd like to clarify the question here for better understanding.
Are we targeting any location? Assuming WW
Do we have any demographics of the users? Assuming overall users
Did we see any drop recently in TV watching users metrics for which we want to improve the watch time on TVs? No, in general we want to improve this area.
Are we looking to improve the overall Netflix watch time on TV, not to acquire new users? Correct.
As Netflix is offering content of so many genres of con"See full answer
Product Manager
Product Design
🧠 Want an expert answer to a question? Saving questions lets us know what content to make next.
"Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people
Clarify the term health conscious :
Calory counters
Macro trackers : Need balance of carb, protein, fat etc.
Fresh Eaters :Need fresh ingredients
Allergic due to some ingredient
Ill people
There can be various user personas along with respective pain points are:
1) Gym goers : No way to count the calories or track macro intakes in a swiggy order
2) Fresh eaters : Lack"
Rohit K. - "Clarifying scope : This is a feature on top of existing swiggy app to deliver prepared food for health-conscious people
Clarify the term health conscious :
Calory counters
Macro trackers : Need balance of carb, protein, fat etc.
Fresh Eaters :Need fresh ingredients
Allergic due to some ingredient
Ill people
There can be various user personas along with respective pain points are:
1) Gym goers : No way to count the calories or track macro intakes in a swiggy order
2) Fresh eaters : Lack"See full answer
"% of content watched by clicking on recommended content
Content watched by clicking on recommended content : Content watched through search"
Medha A. - "% of content watched by clicking on recommended content
Content watched by clicking on recommended content : Content watched through search"See full answer
"Product "XYZ" explain what it is and which audience it is serving.
Goals
Ease the anxiety
Offer the most comprehensive perspective of Cloud Engagement
Democratize Upsell Insights
Business Review Deck
Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback
Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback
Slide #3: Partnership Update - Share new cross org collabor"
Coach - "Product "XYZ" explain what it is and which audience it is serving.
Goals
Ease the anxiety
Offer the most comprehensive perspective of Cloud Engagement
Democratize Upsell Insights
Business Review Deck
Slide #1: NPS - Now, Trend & Insights + Call To Action: FYI & solicit feedback
Slide #2: User Engagement Update - DAU, WAU, MAU, Actions Completed + Call To Action: FYI & solicit feedback
Slide #3: Partnership Update - Share new cross org collabor"See full answer
"Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"
Parag - "Clarify
Retention for which side of the platform - advertisers, groceries/shops, shoppers, users? - Assume
Is there any specific event or trend driving retention down or we’re looking in general to overall improve from current state? - Assume
Is this tied to any particular geography or region? - Assume
Is this tied to any specific persona within our 4 sided platform? - Assume
Are we changing the definition of retention (time, frequency, others)? - Assume no
Goal - Improve the use"See full answer
"Sales and Delivery app:
Ask Clarifying questions:
What all parts of the user journey does this app play a role in?
All delivery notifications go through this app.
Tesla while completing sales does ask its customer to download this app.
Sales can be completely done through the app.
Sales person at Tesla could be reached through app.
App can be used to buy other peripherals for Tesla.
Success Metrics:
Revenue:
\# of car sales completed through the delivery app.
\# of peripheral"
Anonymous Caribou - "Sales and Delivery app:
Ask Clarifying questions:
What all parts of the user journey does this app play a role in?
All delivery notifications go through this app.
Tesla while completing sales does ask its customer to download this app.
Sales can be completely done through the app.
Sales person at Tesla could be reached through app.
App can be used to buy other peripherals for Tesla.
Success Metrics:
Revenue:
\# of car sales completed through the delivery app.
\# of peripheral"See full answer
"Let's start with clarifying question -> What do we want to achieve with increased engagement?
Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen.
What users we are targeting? There are 2 broad categories of users such as creators and listen"
Aidynn E. - "Let's start with clarifying question -> What do we want to achieve with increased engagement?
Let's say Spotify has personalization that prefers more engaged songs/podcast to be available to new users (who have not heard that song). Along the same lines as Facebook/Linkedin/Instagram prefers posts. The more the song/podcast is engaged among users, for more people it will be visible to listen.
What users we are targeting? There are 2 broad categories of users such as creators and listen"See full answer
"Clarify:
User experience improvements or revenue based improvements for the company? (Assumed UX)
Can it be hardware or must it be software? (assumed I have the choice)
Position:
My favorite product is Airbnb. It's an app that let's people list their home for short term rental and then let's guests book those homes (or rooms) to stay in. It's used primarily for vacations but people all over the world now use it for business or even longer term stays. It's idea was pretty revolutionary a"
Joel A. - "Clarify:
User experience improvements or revenue based improvements for the company? (Assumed UX)
Can it be hardware or must it be software? (assumed I have the choice)
Position:
My favorite product is Airbnb. It's an app that let's people list their home for short term rental and then let's guests book those homes (or rooms) to stay in. It's used primarily for vacations but people all over the world now use it for business or even longer term stays. It's idea was pretty revolutionary a"See full answer
"What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"
Kasturi K. - "What do you mean by smart lock. It is home locking system or digital locks
Assuming it refers to home solutions that Google wants to get to build
Customers
Homeowners/ Rental
Hotels
Banks
Vehicles
Shops
Each of the customer segments are good. Let’s investigate some of their characteristics
Homeowners/ Rental – Huge Market as every urban house has a need.
Hotels – Again the need is very high. Affordability is high. Low desirability to change existing set up.
Banks – No"See full answer
"First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department.
Based on this information, I see a scenario that this would"
John F. - "First, I would like to establish some assumptions about the problem to determine if this is possible. For this scenario, I will assume that “accepted” does not mean a student is enrolled at the university (most students apply to multiple universities and can only attend one university). For simplicity, I will also assume that each student is applies to a single department and that every student is associated with a single department.
Based on this information, I see a scenario that this would"See full answer
"I would like to ask questions to the interviewer as to if the company or I as TPM have any success history handling this magnitude. Also, I will talk on my behalf to justify my experience and caliber to drive this magnitude of project to success.
But, I always follow a flow-chart approach when meeting exec management where I do my home work studying the current state of the project/ pain points/ issues/ blockers and steps we have taken or planning to take next to mitigate it. Now w.r.t the flow"
Pramod V. - "I would like to ask questions to the interviewer as to if the company or I as TPM have any success history handling this magnitude. Also, I will talk on my behalf to justify my experience and caliber to drive this magnitude of project to success.
But, I always follow a flow-chart approach when meeting exec management where I do my home work studying the current state of the project/ pain points/ issues/ blockers and steps we have taken or planning to take next to mitigate it. Now w.r.t the flow"See full answer
"I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue.
We need to be sure that there are guard rails in place and make sure that by"
Josh L. - "I would define success by first figuring out what our goal is by building the reels feature. Are we trying to increase DAUs? Increase enagement? Etc... For the sake of this, I think to define success it makes most sense to see if there is an increase in the amount of time users are spending on instagram. If time spent per user increases, it is likely that ad spend can increase and in turn increases instagram's reveue.
We need to be sure that there are guard rails in place and make sure that by"See full answer