Analytical Interview Questions

Yazeed - "I began by defining Booking.com as a marketplace or a platform, matching between supply and demand, with a transaction in the middle (payment/booking process). This structure allows me to categorize potential cancellations into three main channels: demand, supply, and transaction. Cancellation Scenarios: a. Demand (Guests/Travelers): Change of Plans: Guests might change their travel plans. Found a Better Deal: They might find a better deal elsewhere. Errors in Booking: Accidental booking o"See full answer

Vasanth M. - "The question is about the decision to show the right # of photos in Facebook. Clarifying questions : Is this specific to Consumers or Business users ? Is there an drop or impact to the current metrics in terms of user engagement or the time spent on the post Are there any pain points to solve in terms of technical details like page loads etc.? Let's start with the users. There are 2 categories of users - Creators and Consumers. This can be further classified to say creators - Indiv"See full answer

Satej M. - "Problem Statement: 10% of Netflix users are inactive. How would you investigate? Clarifying Question: Define inactive users? Assuming these are the users who have not logged Netflix for last week/last month etc Time span to measure inactive users? Assuming inactive users are inactive from last week. Investigation Questions: Has there been a change or error logged on the analytical tool we are measuring "Inactive users" metric? Does the metric show Netflix inactive"See full answer

Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

corrie881 - "The question is about Netflix users decreasing 10%, not about delivery app."See full answer

Stanislav I. - "First, take a BIG short position in Tesla stocks!"See full answer

Anonymous Crab - "Super helpful video on metrics and experimentation design! However, I did not see any discussion on the actual algorithm improvement ideas. So it left me with these questions: 1) How would you actually improve the algorithm? (e.g. sorting based on amenities preferences, miles from airport, etc.). Of course, totally makes sense that we would test how that improvement moved our chosen success metrics. 2) Should we be choosing one metric or one set of metrics we want to optimize for when we impro"See full answer

Ram - "Clarification Are we focusing on the Amazon shopping cart specifically, or are there any other features involved? Are there any specific user groups (e.g., Prime users, international users) we need to consider? Is there a particular focus on conversion or user engagement? 1. Business Context Feature Goal: The cart serves as the gateway between user interest and the actual purchase, helping to reduce friction in the buying process. Business Model:Amazon take"See full answer

Cj K. - "Clarifying Q Is the search traffic meaning # visits clicked through the 'search' button from the homepage(search CTR)? or does this include # pages viewed after the search result pages (search depth)? Hypothesis I believe introducing Gen AI as a default feature on the Google's search box will increase #search traffic. I assume the biggest user pain point within current google homepage is that deciding on a keyword for search. Unlike other alternative platforms such as"See full answer

A G. - "Clarification Qs: What does "split" mean here? - split the UI and if so how (through tabs?) What counts as "media" - clarified already What is prompting us to consider this change? - any negative feedback from the users/ decrease in certain Newsfeed metrics like engagement etc/ any particular business goal? is this across or platforms eg desktop/mobile ? Is this for all regions? Mission of FB: Fb's mission is to bring people closer together by enabling them to build communiti"See full answer

Geet B. - "Prompt: Define success of reels How do I investigate if reels engagement is up by x, posts are down by y Clarification: What is reels: video experience on explore page, play page. Can have comments, likes etc. Why was it launched: to promote engagement on the app, 'addictive sessions back to back. Product goal: Increase in app time, drive stickiness. Big picture: Instagram launched reels post tiktok style success, way to saving market share Define success"See full answer

Jaison E. - "I broke down my answer into Understanding the goal, investigating the current state and its challenges, prioritizing opportunities, brainstorming solutions, and selecting solutions. To understand the goal and current state, I asked questions about the onboarding funnel and the conversion percentages. They have clear metrics to share, with the specific conversion rates for each stage. I then identified the subscription screen in the flow as one of the key opportunities, as most of the drop happ"See full answer

Dheeraj sai P. - "The traffic congestion is said to be messedup by vehichles on road.While technically it is said to be a server issue or any other.By using some advanced tech I go to solve that."See full answer

Sachin P. - "The key here is a) not to overreact to Sales bypassing me going straight to Engineering (while understanding every team acts according to their incentives), and b) communicate with all parties as much as possible to get everyone on the same page. 1) First, I'd speak to Sales and understand the feature being requested. I consider Sales to be one of the most important primary research funnels - they have direct, regular touchpoints with the client and are finely attuned to the lifeblood o"See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Bryan K. - "Did a quick 30 min writeup on this and I'm submitting before I review/edit. Success metrics for Spotify Podcasts Clarify Focus is on Spotify Podcasts, which are audio content posted by Spotify Content creators Spotify Podcasts exists across all devices Spotify as a company is at a mature state and is looking to enhance retention and revenue (monetization) Spotify makes money through ads, Spotify Podcasts too - Assuming that Spotify Podcasts has some sort of ad product where adv"See full answer

Robert H. - "I use ChatGPT a lot to either refine my own answers or stories and make them better, or to answer questions which I would then refine to be more personal to me. Here's what ChatGPT says about this question: This question is testing your analytical thinking, data-driven decision-making, and product sense—especially in the context of Meta’s focus on engagement and content ranking. The best approach is to **define key engagement metrics, outline an experiment design, and consider trade-of"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

Brandy L. - "The North Star Metric for Google Photos should be: Monthly Active Users (MAUs) who successfully store, organize, or retrieve photos/videos. Why? This metric reflects Google Photos’ core value: helping users store, manage, and access their memories seamlessly. It ties user engagement with the platform's primary offerings: reliable storage, easy search, and organization. Supporting Metrics: User Engagement: Monthly Active User (MAU) ratio: Growth and retention trends. "See full answer