Analytical Interview Questions

Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer

Henry H. - "Overall, a successful Netflix viewing session requires that the user was able to find a piece of content that they loved watching. Now, to break this down, how we might define this: -Time browsing (from app open to content played) -Satisfaction --> inferred satisfaction: did user complete watching the piece of content? --> explicit: did the user rank that they loved the content (2 thumbs up)? The way I would evaluate a new Top Picks ML feature would be to implement an A/B test as follows: Te"See full answer

Anonymous Crab - "Super helpful video on metrics and experimentation design! However, I did not see any discussion on the actual algorithm improvement ideas. So it left me with these questions: 1) How would you actually improve the algorithm? (e.g. sorting based on amenities preferences, miles from airport, etc.). Of course, totally makes sense that we would test how that improvement moved our chosen success metrics. 2) Should we be choosing one metric or one set of metrics we want to optimize for when we impro"See full answer

corrie881 - "The question is about Netflix users decreasing 10%, not about delivery app."See full answer

John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer

Yazeed - "I began by defining Booking.com as a marketplace or a platform, matching between supply and demand, with a transaction in the middle (payment/booking process). This structure allows me to categorize potential cancellations into three main channels: demand, supply, and transaction. Cancellation Scenarios: a. Demand (Guests/Travelers): Change of Plans: Guests might change their travel plans. Found a Better Deal: They might find a better deal elsewhere. Errors in Booking: Accidental booking o"See full answer

Saisandeep M. - "Explained the charts with using Scatter Plot with Size and Color Encoding X-axis: Ride duration (in minutes). Y-axis: Total fare (in dollars). Point size: Encodes the star rating (e.g., larger points for higher ratings). Point color: Indicates whether the rating is favorable (green) or unfavorable (red). Heatmap for Correlation Analysis Why: Heatmaps are ideal for quickly identifying patterns and correlations between variables. How: Create a heatmap matrix where rows represent ride durat"See full answer

Stanislav I. - "First, take a BIG short position in Tesla stocks!"See full answer

A G. - "Clarification Qs: What does "split" mean here? - split the UI and if so how (through tabs?) What counts as "media" - clarified already What is prompting us to consider this change? - any negative feedback from the users/ decrease in certain Newsfeed metrics like engagement etc/ any particular business goal? is this across or platforms eg desktop/mobile ? Is this for all regions? Mission of FB: Fb's mission is to bring people closer together by enabling them to build communiti"See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Cj K. - "Clarifying Q Is the search traffic meaning # visits clicked through the 'search' button from the homepage(search CTR)? or does this include # pages viewed after the search result pages (search depth)? Hypothesis I believe introducing Gen AI as a default feature on the Google's search box will increase #search traffic. I assume the biggest user pain point within current google homepage is that deciding on a keyword for search. Unlike other alternative platforms such as"See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

M N. - "What is rider cancellation? Is it a rider requesting a ride but hitting the cancel button after the driver is on their way? Yes. I can see why it's concerning since that affects our # of completed rides and driver earnings. Let's try to understand the root cause. Rider cancellations have increased in what time period? We noticed it last week. Was it slowly dropping for a while or did we notice it only last week? It was a sudden drop last week How did other metrics behave last week? For eg,"See full answer

Anonymous Krill - "Clarify the question. Any specific system? Will study the related systems in the environment. Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already. With the above two steps, I Will come up with a draft of the System KPI. Will run it with leadership, stakeholders and will incorporate feedback. In parallel, will come up with quantification on these performance factors. Fina"See full answer

Idit G. - "To define the success metrics for Facebook Ads, I’ll outline: Who the users are What their goals and needs are How success is measured across their journey Who are the users: Advertisers: Individuals or businesses running ad campaigns to achieve business objectives. Potential Buyers: Users exposed to ads who may engage, click, or make purchases. User journey and Success metrics: Advertisers: Acquisition:Onboarding Completion Rate: % of advertisers completing"See full answer

Christopher W. - "Stripe Connect is the backbone for marketplaces and platforms like think Shopify, DoorDash, or Lyft, that need to send money to multiple sellers or service providers. Its core promise is simple but vital: enable platforms to pay their users quickly, reliably, and compliantly. If we step back, a good North Star Metric should reflect the real value the product delivers to its users, and it should scale as that value grows. For Connect, that value is the flow of money from platforms to their conne"See full answer

Nikita B. - "Mission: Tiktok's mission is to inspire creativity and Joy. Any business wants to make sure that they are serving the value to their customers: For TikTok customers are: Viewers 2. Content Creators 3. Advertisers So few metrics we could measure are: Time spent/day Total no of videos created/day engagement rate = users who interacted in one of the meaningful action on Tiktok / total users at a day level either likes, share, watched vide for at least 5 mins, created video "See full answer