Analytical Interview Questions

corrie881 - "The question is about Netflix users decreasing 10%, not about delivery app."See full answer

Yazeed - "I began by defining Booking.com as a marketplace or a platform, matching between supply and demand, with a transaction in the middle (payment/booking process). This structure allows me to categorize potential cancellations into three main channels: demand, supply, and transaction. Cancellation Scenarios: a. Demand (Guests/Travelers): Change of Plans: Guests might change their travel plans. Found a Better Deal: They might find a better deal elsewhere. Errors in Booking: Accidental booking o"See full answer

Pratik H. - "You're a PM for Uber Eats. Cart conversion has dropped by 10% in the last 3 months. How would you find the root cause? Clarify- 1) What is conversion? Is it where they complete the order after adding it to cart?- Yes 2) Has this drop been sudden or over an extended period of time?- Its been over the past month 3) Is this localized to somewhere? Seems to be only in the US Uber Eats is a business that delivers food and various goods to customers that buy them. Its a 3 sided marketplace wher"See full answer

A G. - "Clarification Qs: What does "split" mean here? - split the UI and if so how (through tabs?) What counts as "media" - clarified already What is prompting us to consider this change? - any negative feedback from the users/ decrease in certain Newsfeed metrics like engagement etc/ any particular business goal? is this across or platforms eg desktop/mobile ? Is this for all regions? Mission of FB: Fb's mission is to bring people closer together by enabling them to build communiti"See full answer

Stanislav I. - "First, take a BIG short position in Tesla stocks!"See full answer

John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer

Raoul S. - "\# events with meaning participation (monthly). Define meaningful participation by defining thresholds for initial demand signals such as >5 RSVPs, >10 interests. Position in interview that you will work with your data science team to define this depth thresholds."See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Raoul S. - "Total number of successful conversations (Weekly). Success measured by sharing AI output or success indicators (e.g. Like)"See full answer

Henry H. - "Overall, a successful Netflix viewing session requires that the user was able to find a piece of content that they loved watching. Now, to break this down, how we might define this: -Time browsing (from app open to content played) -Satisfaction --> inferred satisfaction: did user complete watching the piece of content? --> explicit: did the user rank that they loved the content (2 thumbs up)? The way I would evaluate a new Top Picks ML feature would be to implement an A/B test as follows: Te"See full answer

Saisandeep M. - "Explained the charts with using Scatter Plot with Size and Color Encoding X-axis: Ride duration (in minutes). Y-axis: Total fare (in dollars). Point size: Encodes the star rating (e.g., larger points for higher ratings). Point color: Indicates whether the rating is favorable (green) or unfavorable (red). Heatmap for Correlation Analysis Why: Heatmaps are ideal for quickly identifying patterns and correlations between variables. How: Create a heatmap matrix where rows represent ride durat"See full answer

Cj K. - "Clarifying Q Is the search traffic meaning # visits clicked through the 'search' button from the homepage(search CTR)? or does this include # pages viewed after the search result pages (search depth)? Hypothesis I believe introducing Gen AI as a default feature on the Google's search box will increase #search traffic. I assume the biggest user pain point within current google homepage is that deciding on a keyword for search. Unlike other alternative platforms such as"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

M N. - "What is rider cancellation? Is it a rider requesting a ride but hitting the cancel button after the driver is on their way? Yes. I can see why it's concerning since that affects our # of completed rides and driver earnings. Let's try to understand the root cause. Rider cancellations have increased in what time period? We noticed it last week. Was it slowly dropping for a while or did we notice it only last week? It was a sudden drop last week How did other metrics behave last week? For eg,"See full answer

Anonymous Krill - "Clarify the question. Any specific system? Will study the related systems in the environment. Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already. With the above two steps, I Will come up with a draft of the System KPI. Will run it with leadership, stakeholders and will incorporate feedback. In parallel, will come up with quantification on these performance factors. Fina"See full answer

Nikita B. - "Mission: Tiktok's mission is to inspire creativity and Joy. Any business wants to make sure that they are serving the value to their customers: For TikTok customers are: Viewers 2. Content Creators 3. Advertisers So few metrics we could measure are: Time spent/day Total no of videos created/day engagement rate = users who interacted in one of the meaningful action on Tiktok / total users at a day level either likes, share, watched vide for at least 5 mins, created video "See full answer

Dev S. - "Since you have indicated that the drop has been from the past few days and it is the sales drop. Assumption 1: It is not a gradual decrease and something that has been seen in the last few days. My assumption is the e-commerce site is a google store site where google sells all the products. At a very High-level the decline in sales could be caused by customers buying less on the site, customer churn, or decline in new customers, higher cart abandonment rate, checkout process. I would struc"See full answer

Elisa L. - "Being a marketplace, there are two users that Uber wants to satisfy: the rider and the driver. I think the ultimate success metric is related to how well riders and drivers get matched. The ultimate goal for the rider is to get to their destination as efficiently as possible. Some concerns for the rider may be Matching with drivers Minimizing waiting time waiting to be matched and waiting for the driver to arrive Ease of pick-up and drop-off (ie. Driver coming from the opposite side of t"See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer