Analytical Interview Questions

Yair G. - "Are we speaking of all Meta Ads products on something specific? All of them Meta is a social media and AI company that generates most of it's revenue from Ads on social media. Meta's mission is to empower people to build communities and bring the world closer together. If ads violate the community guidelines regulations that can directly hurt both Meta's mission and its revenue stream. For example ads that include hate speech are against community guidelines and also hurts Meta's mission. Ha"See full answer

Mohan M. - "First, I’d clarify the metric. I’m assuming cart conversion means the % of users who add items to cart and successfully complete checkout. I’d also confirm if this is session-based and whether payment success is included. Next, I’d localize the problem in the funnel. I’d break the journey into steps: Add to cart → View cart → Checkout → Payment → Order success The goal is to identify exactly where the 10% drop is happening Then, I’d segment the data to understand if this is a"See full answer

Anonymous Shark - "Clarify: Are we talking about traditional noise-cancelling which cancels noise for listeners or we are talking about the speaker side noise-cancellation? - Interviewer replied: Both Are we exploring to build something on top of existing hardware around Meta VR products or something in general? - Interviewer replied: up to you. High level though process (Could be detailed with more structure): Considering Meta's vision on building metaverse, where meta currently has AR/VR products li"See full answer

Stanislav I. - "First, take a BIG short position in Tesla stocks!"See full answer

Kiley S. - "Set Success metrics for Google Maps: Assuming we are focusing on mobile experience… Clarify the product: Overall, it is a directions app: Gets you from point a to point b Allows for several methods of transportation - car, public transit, walking, biking, rideshare After entering location, you click your transport method, and select get directions which leads you to steps to get to you location or if you are driving or walking it speaks to you giving youthe directions aloud based on sett"See full answer

Cj K. - "Clarifying Q Is the search traffic meaning # visits clicked through the 'search' button from the homepage(search CTR)? or does this include # pages viewed after the search result pages (search depth)? Hypothesis I believe introducing Gen AI as a default feature on the Google's search box will increase #search traffic. I assume the biggest user pain point within current google homepage is that deciding on a keyword for search. Unlike other alternative platforms such as"See full answer

Daniel L. - "You're the PM for all of Instagram Stories. What is your North Star metric? Meta's Mission: Give people the power to build community and bring the world closer together. IG's Mission: To capture and share the world's moments User Types Marketplace / 2-sided ecosystem Creators and the Consumers Metric Categories Adoption Engagement Retention [not pictured]: create a table with 2 columns: Creators and Consumers and 3 rows: Adoption, Engagement, Retention. Talked through and priori"See full answer

John H. - "All products and services have to sell. I would create measurements on how much time, labor, and funds went into a project and how much value it brings back to customers and company."See full answer

M N. - "What is rider cancellation? Is it a rider requesting a ride but hitting the cancel button after the driver is on their way? Yes. I can see why it's concerning since that affects our # of completed rides and driver earnings. Let's try to understand the root cause. Rider cancellations have increased in what time period? We noticed it last week. Was it slowly dropping for a while or did we notice it only last week? It was a sudden drop last week How did other metrics behave last week? For eg,"See full answer

Anonymous Krill - "Clarify the question. Any specific system? Will study the related systems in the environment. Will define the goal, attributes of the system, stakeholders expectations, problems this system is going to address in case these things don't exist already. With the above two steps, I Will come up with a draft of the System KPI. Will run it with leadership, stakeholders and will incorporate feedback. In parallel, will come up with quantification on these performance factors. Fina"See full answer

Anjali M. - "Metrics for mETA AI Meta AI - native AI assistant embedded within Whatsapp, Insta, FB, web etc. Provide seamless experience to users. Where assistant can help answer any queries, frame better replies when texting, discovering new items. Users: Creators/ Influencers Viewers/ Buyers Brands/Businesses/ Sellers Advertisers Developers Value Prop Create images/artifacts using multimodal AI capabilities QnA against the posts, summarization of content How to market/position the brand Faster"See full answer

Nikita B. - "Mission: Tiktok's mission is to inspire creativity and Joy. Any business wants to make sure that they are serving the value to their customers: For TikTok customers are: Viewers 2. Content Creators 3. Advertisers So few metrics we could measure are: Time spent/day Total no of videos created/day engagement rate = users who interacted in one of the meaningful action on Tiktok / total users at a day level either likes, share, watched vide for at least 5 mins, created video "See full answer

Saisandeep M. - "Explained the charts with using Scatter Plot with Size and Color Encoding X-axis: Ride duration (in minutes). Y-axis: Total fare (in dollars). Point size: Encodes the star rating (e.g., larger points for higher ratings). Point color: Indicates whether the rating is favorable (green) or unfavorable (red). Heatmap for Correlation Analysis Why: Heatmaps are ideal for quickly identifying patterns and correlations between variables. How: Create a heatmap matrix where rows represent ride durat"See full answer

Dev S. - "Since you have indicated that the drop has been from the past few days and it is the sales drop. Assumption 1: It is not a gradual decrease and something that has been seen in the last few days. My assumption is the e-commerce site is a google store site where google sells all the products. At a very High-level the decline in sales could be caused by customers buying less on the site, customer churn, or decline in new customers, higher cart abandonment rate, checkout process. I would struc"See full answer

Henry H. - "Overall, a successful Netflix viewing session requires that the user was able to find a piece of content that they loved watching. Now, to break this down, how we might define this: -Time browsing (from app open to content played) -Satisfaction --> inferred satisfaction: did user complete watching the piece of content? --> explicit: did the user rank that they loved the content (2 thumbs up)? The way I would evaluate a new Top Picks ML feature would be to implement an A/B test as follows: Te"See full answer

Elisa L. - "Being a marketplace, there are two users that Uber wants to satisfy: the rider and the driver. I think the ultimate success metric is related to how well riders and drivers get matched. The ultimate goal for the rider is to get to their destination as efficiently as possible. Some concerns for the rider may be Matching with drivers Minimizing waiting time waiting to be matched and waiting for the driver to arrive Ease of pick-up and drop-off (ie. Driver coming from the opposite side of t"See full answer

Anonymous Shrimp - "I would start off by talking about the goals of this feature. What's the goal of Instagram with blue check marks? What does it aim to achieve? For the purpose of this question, I am assuming that Instagram wants to verify celebrities/famous people/brands as the original profile that differentiates them from fake profiles or other fan groups. It's also to develop trust and credibility amongst Instagram users. The mission of Facebook is to connect people across the globe. Instagram, which is a p"See full answer

Shubham K. - "For larger audience of the platform, Flipkart is an e-commerce website like Amazon in India. Gather more information 15% decline in comparison to last week, last month, last quarter or last year or across a particular sale duration that runs at a fixed frequency like Big Billion Days (similar to Great Indian Festival which Amazon puts up) Across a particular item, category, brand or overall. From which flow like Wishlist to cart, Product detail page to cart, Product comparison to c"See full answer

fuzzyicecream14 - "1. Sales & Revenue Metrics Total Units Sold – Tracks overall headset sales volume. Revenue Growth (%) – Measures whether revenue is increasing from headset sales over time. Sales by Channel – Identifies how sales are distributed across Google Store, third-party retailers (Amazon, Best Buy), and carrier partnerships. Sales by Region – Helps understand geographic demand and refine regional marketing efforts. Attach Rate – Measures how often the headset is purc"See full answer

Anuradha T. - "average time spent attending event, number of sign up for the event, attendees/signups"See full answer