"This may seem tricky at first, but this is actually an Expansion problem, since we're expanding to a new market. The only difference is this is specifically for small businesses within that market. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Witho"
Exponent - "This may seem tricky at first, but this is actually an Expansion problem, since we're expanding to a new market. The only difference is this is specifically for small businesses within that market. This is the formula you should use when tackling these types of interview questions:
Ask clarifying questions
Perform user analysis
Market risk analysis
State goals
Perform channel analysis
Prioritize growth channels
Strategy
Summarize
Witho"See full answer
"How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so
Do we mean to improve the daily retention or weekly/monthly retention? Take a call
I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis
Has retention dropped recently, or do we just need to"
Shashi R. - "How do you define Retention? Let’s assume a user comes back tomorrow and scroll for a 10s or so
Do we mean to improve the daily retention or weekly/monthly retention? Take a call
I think we should look at the weekly retention as checking LinkedIn daily could be a cumbersome task for some and daily retention data may have frequent fluctuations due to several reasons such as professionals are too busy to check LinkedIn on a daily basis
Has retention dropped recently, or do we just need to"See full answer
"Hadoop is better than PySpark when you are dealing with extremely large scale, batch oriented, non-iterative workloads where in-memory computing isn't feasible/ necessary, like log storage or ETL workflows that don't require high response times. It's also better in situations where the Hadoop ecosystem is already deeply embedded and where there is a need for resource conscious, fault tolerant computation without the overhead of Spark's memory constraints. In these such scenarios, Hadoop's disk-b"
Joshua R. - "Hadoop is better than PySpark when you are dealing with extremely large scale, batch oriented, non-iterative workloads where in-memory computing isn't feasible/ necessary, like log storage or ETL workflows that don't require high response times. It's also better in situations where the Hadoop ecosystem is already deeply embedded and where there is a need for resource conscious, fault tolerant computation without the overhead of Spark's memory constraints. In these such scenarios, Hadoop's disk-b"See full answer
Data Engineer
Data Pipeline Design
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"In the end I said number of bookings, but explained how I would get there. I talked about the company's mission first (which I didn't know but guessed it was something about making it easier or more accessible for people to travel) and then talked about a few potential metrics that could fit (bookings, NPS, etc). But in the end I explained that number of bookings is not only tied to their core value proposition, but it also reflected a happy customer base on both sides of the transaction (renter"
Jim T. - "In the end I said number of bookings, but explained how I would get there. I talked about the company's mission first (which I didn't know but guessed it was something about making it easier or more accessible for people to travel) and then talked about a few potential metrics that could fit (bookings, NPS, etc). But in the end I explained that number of bookings is not only tied to their core value proposition, but it also reflected a happy customer base on both sides of the transaction (renter"See full answer
"A more senior answer -> influencing stakeholders
Defining who stakeholders will be and roles and responsibilities early one
Identifying timelines and roadmapping
Identifying key business needs and how they related to core product
Identifying how the project will be successful (KPIs)
Identify business, user and product goals
Speaking your stakeholder’s language, build empathy by discovery and understanding their motivations and make them a part of the co-creation process (ie calc"
Ben G. - "A more senior answer -> influencing stakeholders
Defining who stakeholders will be and roles and responsibilities early one
Identifying timelines and roadmapping
Identifying key business needs and how they related to core product
Identifying how the project will be successful (KPIs)
Identify business, user and product goals
Speaking your stakeholder’s language, build empathy by discovery and understanding their motivations and make them a part of the co-creation process (ie calc"See full answer
"Questions:
Can the toothbrush be a smart toothbrush, different from typical toothbrushes? Ans: Yes
Children's age group? Ans: Pick your choice
Cost? Ans: Not a concern
Country? Ans: Ignore
Personas:
Parents typically help kids in brushing up to 5 years. Let us assume 5-10year olds as our focus. That is a decent 5%+ of global population.
Pain Points:
Brushing teeth for kids is a pain. They simply do not like it sometimes.
Dental checkup is always a hassle.
Some ki"
Bg - "Questions:
Can the toothbrush be a smart toothbrush, different from typical toothbrushes? Ans: Yes
Children's age group? Ans: Pick your choice
Cost? Ans: Not a concern
Country? Ans: Ignore
Personas:
Parents typically help kids in brushing up to 5 years. Let us assume 5-10year olds as our focus. That is a decent 5%+ of global population.
Pain Points:
Brushing teeth for kids is a pain. They simply do not like it sometimes.
Dental checkup is always a hassle.
Some ki"See full answer
"Clarifying questions:
1M users- are these paying users? Daily active users?
Once we know which users, we look at certain areas of initial investigation for patterns:
Dashboards: Is this a flaw in the dashboard, or metrics pipelines not running? (Assuming not a problem)
Geography: Are these users in a certain geolocation? (Ex: China bans the use of Netflix?)
Users segments: Are these certain age group (kids, where parents might have restricted) or first-time users (they watched only one"
A F. - "Clarifying questions:
1M users- are these paying users? Daily active users?
Once we know which users, we look at certain areas of initial investigation for patterns:
Dashboards: Is this a flaw in the dashboard, or metrics pipelines not running? (Assuming not a problem)
Geography: Are these users in a certain geolocation? (Ex: China bans the use of Netflix?)
Users segments: Are these certain age group (kids, where parents might have restricted) or first-time users (they watched only one"See full answer
"Product - Google Glass
Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group.
Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do.
Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales.
Privacy Backlash- The Always-on camera r"
Anjan M. - "Product - Google Glass
Undefined Core Segment & Jobs-to-Be-Done - Google pitched Glass to “everyone” but never clarified a must-have use case for any one group.
Improper Category Context - It was positioned as a lifestyle product, but could not justify a use case that a mobile device could not already do.
Premium Pricing of a Prototype- Explorer Edition cost 1500 usd. This gap alienated hobbyists and discouraged volume sales.
Privacy Backlash- The Always-on camera r"See full answer
"Clarifying Questions
First, let me try to clarify what kind of self-driving car are we talking about here. Let' say, we have the following top-level assumptions:
Fully autonomous
Family Sedan Car
US Market
This technology is only available with Google
In a real face-to-face interview would pause to ask the interviewer to correct assumptions or ask for other features.
Consumer
Family - uses the autonomous ability of the car to spend time with kids while dropping them off to"
Vidur K. - "Clarifying Questions
First, let me try to clarify what kind of self-driving car are we talking about here. Let' say, we have the following top-level assumptions:
Fully autonomous
Family Sedan Car
US Market
This technology is only available with Google
In a real face-to-face interview would pause to ask the interviewer to correct assumptions or ask for other features.
Consumer
Family - uses the autonomous ability of the car to spend time with kids while dropping them off to"See full answer
"US population = 330M , 80M across 4 generations
population that is physically able to travel, can afford travel, travels for business ranges between 20-60 year olds = 160M
calculating maximum demand:
long weekends in summer are peak travel times, lets assume 60% of population who are able and can afford travel, do so during long weekend = 0.6x160M
lets say 60% of this population choses prefers domestic travel while 40% go international (consider Mexico, Canada, London are international"
Ananya M. - "US population = 330M , 80M across 4 generations
population that is physically able to travel, can afford travel, travels for business ranges between 20-60 year olds = 160M
calculating maximum demand:
long weekends in summer are peak travel times, lets assume 60% of population who are able and can afford travel, do so during long weekend = 0.6x160M
lets say 60% of this population choses prefers domestic travel while 40% go international (consider Mexico, Canada, London are international"See full answer